Interim Director, Marketing and Communications

Monterey Peninsula College • Monterey, CA

33d • Onsite

About The Position

Monterey Peninsula Community College District is committed to educational equity for all students, as outlined in the District's Governing Board Goals, Mission, Vision, Values, and Institutional Goals, Equal Employment Opportunity Plan, and Student Equity Plan. We provide students with a rich and dynamic learning experience that embraces differences—emphasizing collaboration, engaging students in and out of the classroom, and encouraging them to realize their goals and become global citizens and socially responsible leaders. When you join our team at Monterey Peninsula College, you can expect to be part of an inclusive, innovative, and equity-focused community that approaches higher education as a matter of social justice requiring broad collaboration among faculty, classified staff, administration, students, and community partners. Monterey Peninsula College is designated as a Hispanic Serving Institution (HSI) and is an affiliate of the statewide Umoja Community of California Community Colleges. Monterey Peninsula College has a diverse student population that is a reflection of the communities it serves. We value the ability to serve students from a broad range of cultural heritages, socioeconomic backgrounds, genders, abilities, orientations, and intersections of these identities, and others not yet identified. Therefore, we prioritize applicants who demonstrate they understand the benefits diversity brings to a professional educational community. The successful candidate will be an equity-minded individual dedicated to collaborating with faculty, classified staff, administration, students, and community partners who are also committed to closing equity gaps. An equity-minded individual is a person who already does or has demonstrated the desire to: Hold ourselves accountable as educators for closing equity gaps and engaging in equitable practices; Reframe inequities as a problem of practice and view the elimination of inequities as an individual and collective responsibility; Implement positive race-consciousness and embrace human difference; Reflect on institutional and teaching practices and make them more culturally responsive; and Collaborate with colleagues on equity-related initiatives. Monterey Peninsula College seeks employees who value mentorship and working in a collegial, collaborative environment, guided by a commitment to helping all students achieve their educational and career goals. All departments value collaboration across disciplines to create inclusive, integrated, and interdisciplinary learning experiences.

Job Summary
The contract for the Interim Director of Marketing and Communications will be for a duration of up to 2 years. Under general direction, the Director of Marketing and Communications develops, recommends, and implements a comprehensive marketing and communications plan to support the College vision, mission and strategic goals. The Director works collaboratively with College stakeholders to design and implement outreach programs to recruit students, raise community awareness, and promote College events. The Director oversees and disseminates all external and internal communication programs. The Director of Marketing and Communications is designated as a Classified Supervisor.

Requirements

• A Bachelor’s Degree from an accredited college or university in communications, marketing, journalism, or related field
• Three (3) years of progressively responsible experience in marketing, public and community relations, graphic design, or communications including the coordination and supervision over production and design.

Nice To Haves

• Experience in an educational or governmental setting.
• Demonstrated sensitivity to and understanding of the diverse academic, socioeconomic, cultural, ethnic, and disability backgrounds of community college students and employees.
• Master's degree in Communications, Marketing, Public Relations, Journalism, Higher Education, Business Administration, or a related field, or five years of professional experience.
• Demonstrated success working with local media and serving as an institutional spokesperson.
• Bilingual proficiency (Spanish preferred) or demonstrated experience communicating with multilingual communities.
• Evidence of supervisory experience hiring, training, and evaluating staff, managing day-to-day office operations, and overseeing operational budgets.
• Demonstrated knowledge of digital accessibility standards, including but not limited to Section 508 and ADA Title II requirements, and an understanding of WCAG 2.1 Level AA guidelines to help ensure accessible and inclusive marketing content across digital platforms in accordance with federal law.

Responsibilities

• Develop and implement a comprehensive marketing and communications plan to support the vision, mission and strategic goals of the College.
• Perform ongoing marketing and demographics research and analysis in accordance with College strategic enrollment initiatives.
• Work collaboratively with College administrators, faculty and staff, research, develop and recommend marketing strategies.
• Develop brand identity and implement a cohesive marketing plan to ensure continuity and consistency for use on the college website, college and program promotional materials, advertising, radio and television, social media, and video, print, and electronic formats.
• Write, edit, design, illustrate, conceptualize and produce effective College publications.
• Coordinate and oversee the production of various print and electronic publications using design and publishing software application and/or use of contractors.
• Take, manage, and archive photographs for college promotional use.
• Manage and monitor the College website to ensure the accuracy and appropriateness of information and communications in accordance with the vision, mission and strategic goals of the College.
• Establish procedures and protocol for use of College website.
• Coordinate the effective distribution of marketing and communications materials to external and internal target groups.
• Write news releases, feature stories, and communications for both external and internal community dissemination.
• Serve as editor of College publications.
• Establish College marketing and communications protocol.
• Control and administer internal marketing communication tools, such as media boards, located on all College campus sites.
• Develop and maintain College’s historical archive, including but not limited to related biographies, photos, news releases, mailing lists and event programs.
• Work directly with the President and key administrators to develop and implement external and internal communications strategies.
• Produce College newsletter for campus community.
• Oversee and manage the day-to-day operations of the Office of Marketing and Communications.
• Select, supervise, train, and evaluate staff.
• Develop, oversee and manage the operational budget and expenditures.
• Plan, organize and oversee College events as assigned.
• Maintain an understanding of current ideas, trends, laws, regulations, guidelines and practices pertaining to the areas of responsibility through continued study and participation in professional organizations.
• Seek and participate in professional development activities.
• Serve on College and regional committees as assigned.
• Perform other duties as assigned.

Benefits

• health, dental, vision, life insurance, employee assistance program (EAP), and long-term disability
• sick leave
• contributes to the CalPERS retirement plan
• Participation in tax-deferred plans is available.
• $1,000 travel reimbursement to eligible candidates for in-person interviews if they live 50 miles or more from the College.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager