Integrated Video Buyer

Wpromote • New York City, NY

15d • Hybrid

About The Position

The Integrated Media Buyer role requires strong linear & digital video buying experience coupled with essential planning experience. The ideal candidate demonstrates strategic and creative planning skills through data and cultural driven insights. Giant Spoon encourages clients to prioritize impact over impressions and to reimagine media. The agency believes in expanding how people experience brands and that "boring is bad for business." They value true partnerships over transactions. This role offers the opportunity to gain experience across all channels, not just one part of the process, fostering growth and a holistic experience. Planners who enjoy working on projects that blur the lines between media, strategy, intelligence, and creativity are encouraged to apply. This role is based in the NY office and requires presence on Tuesdays, Wednesdays, and Thursdays.

Requirements

• 18+ months of experience with integrated media planning & buying (digital & traditional) with an agency, with a strong focus on video.
• Experience in linear buying, trafficking, stewardship, posting and discrepancy resolution in MediaOcean (Spectra and/or PRISMA)
• Varied experience in video, including but not limited to National Broadcast & Cable, Local Buys, Video (Direct & Programmatic)
• Budget, billing, reconciliation experience
• Excellent written, verbal, and presentation skills
• Strong attention to detail
• Strong organization and project management skills, effectively hitting deadlines and finding ways to streamline process
• Inherent desire to learn more of the trends shaping consumer behavior; passionate about technology and innovation and how it applies to our industry

Nice To Haves

• Experience tagging and trafficking assets (e.g. Campaign Manager), either self-serve in ad-server or through an AdOps team
• Familiarity with UTM function & building
• Understanding how different media types can be tagged (standard / VAST tags vs. site-served / 1x1 tags)
• Experience trafficking a creative rotation within a package > placement > creative hierarchy
• Experience with 3P measurement partner tagging (i.e. Kantar MWB, Disqo, EDO, Videoamp, etc)
• Client-side experience
• Client facing experience

Responsibilities

• Compile Audience Research with help of syndicated tools (marketplace insights, media consumption habits, etc.)
• Develop comprehensive video media plans across both national and regional linear television and CTV platforms.
• Oversee full lifecycle of video campaigns, including vendor negotiation, budget allocation, schedule oversight and comprehensive post-buy analysis
• Assist with tagging and trafficking for all taggable digital assets
• Manage the full campaign lifecycle in Prisma, from plan entry through ongoing maintenance and post-buy reporting
• Own billing and reconciliation of budget and invoices
• Act as steward to ensure full delivery; Oversee ongoing campaign monitoring, recommend daily/weekly/monthly optimizations and oversee day-to-day campaign operations
• Coordinate RFP development including outreach and review and evaluate partner proposals
• Facilitate tactical planning, negotiating and execution tied to media brief
• Collaborate with Analytics Team to identify and report insights
• Develop strategic POV on research and creative
• Contribute to creative media brainstorms
• Manage linear traffic workflow from allocation of creative rotation and partnering with traffic teams to ensure delivery to networks.
• Stay up to date on media trends and evolving capabilities

Benefits

• medical/dental/vision insurance
• 401(k) matching
• paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed