Integrated Marketing Strategist

RJ Young • Nashville, TN

3d • Onsite

About The Position

The Integrated Marketing Strategist will have a broad, holistic understanding of the modern marketing ecosystem combined with deep, execution-level expertise in core growth channels. This role will orchestrate distinct campaign tracks simultaneously, ensuring our overarching brand voice remains cohesive while adapting specific value propositions to resonate with unique target audiences and industry pain points.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field (or equivalent practical experience)
• 3–5 years of marketing experience.
• Proven experience managing distinct marketing campaigns across multiple products, solutions, or business-to-business (B2B) verticals.
• Foundational knowledge across audience segmentation, the buyer’s journey, and execution-level mastery in at least one or two core digital domains (e.g., marketing automation, advanced content strategy, or paid performance marketing).
• Exceptional ability to pivot quickly between different target markets, industries, and solution frameworks without losing strategic focus.
• Strong organizational skills with a demonstrated ability to manage multiple project timelines, deliverables, and stakeholders simultaneously.
• Hands-on experience with marketing automation platforms (e.g., HubSpot), Project Management tools (e.g., Asana), and web analytics tools (e.g., Google Analytics).

Nice To Haves

• Bachelor’s degree in marketing, Communications, Business, or related field (or equivalent practical experience) and 3–5 years of marketing experience.

Responsibilities

• Develop, deploy, and manage simultaneous marketing campaigns customized for different product solutions, service lines, and business verticals.
• Translate complex technical solutions into highly relevant, vertical-specific content and messaging that addresses unique industry challenges and ideal customer profiles.
• Coordinate unified campaign rollouts across digital and traditional touchpoints, including targeted email workflows, performance media, organic social, SEO, and specialized content hubs.
• Use generative AI tools as an efficiency engine to accelerate content creation, automate repetitive copywriting tasks, scale audience research, and rapidly prototype multi-variant campaign assets without compromising brand quality.
• Leverage specialized marketing skills to build, launch, test, and monitor high-priority campaign assets and deliverables.
• Partner closely with Sales and external vendors to align marketing initiatives with business pipeline goals.
• Maintain marketing editorial calendar and ensure alignment across content channels ensuring brand consistency across marketing materials, digital channels, and email communications.
• Create and distribute press releases, maintain media lists, coordinate internal approvals and executive quotes, and manage submissions for relevant industry awards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level