Integrated Marketing Specialist

American Osteopathic Association•Chicago, IL

12h•$60,000 - $65,000•Hybrid

About The Position

The Integrated Marketing Specialist supports the Integrated Marketing Center of Excellence (IM COE) by managing and executing multi-channel marketing activities for a portfolio of internal clients across AOA business units with a focus on the Board Certification portfolio. This role works closely with Integrated Marketing Leads to deliver high-quality campaigns, maintain project timelines and budgets, optimize paid and email marketing initiatives, and ensure performance reporting is accurate and actionable. The Specialist is a hands-on marketer with expertise in CRM and marketing automation systems, SEO and SEM fundamentals, paid digital targeting, email marketing, and digital content execution. This role ensures operational excellence, consistency, and data-informed decision-making across all marketing activities. Impact of this Role This role drives the successful execution and performance of integrated marketing campaigns by translating strategy into data-driven, multi-channel initiatives that support organizational priorities, improve audience engagement, and maximize marketing ROI.

Requirements

Hands-on experience using CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud Engagement and Account Engagement, HubSpot, Feathr, or similar)
Working knowledge of SEO, SEM, Google Analytics, and/or digital advertising platforms.
Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced, matrixed environment.
Strong analytical skills with the ability to translate data into insights and recommendations.
Excellent communication, organization, and stakeholder management skills.
Proficiency with basic creative and content tools (Canva, Adobe Creative Suite preferred).
Bachelors degree in marketing, communications, business, or related field
35 years of experience in integrated marketing, digital marketing, or marketing operations

Nice To Haves

Experience in healthcare, agency, performance/product marketing environments, and membership associations.
Experience with AI-enabled marketing tools (e.g., ChatGPT, Google AI Studio, HubSpot AI, Adobe AI tools).
Experience with website CMS platforms (WordPress or similar).
Familiarity with lead lifecycle management, audience segmentation, and funnel-based marketing strategy.
Experience with paid digital targeting and campaign optimization.
Experience supporting marketing or engagement initiatives for physicians, including exposure to medical specialties and certification or credentialing programs.

Responsibilities

Support Integrated Marketing Leads in the development and execution of integrated marketing plans across email, paid media, web, and organic digital channels.
Execute multi-channel campaigns including list segmentation, audience targeting, A/B testing, content deployment, and performance optimization.
Manage day-to-day campaign activities such as trafficking creative assets, coordinating approvals, updating timelines, and ensuring cross-functional alignment with content, brand, and communications teams.
Serve as project manager for marketing initiatives within assigned business units, maintaining workbacks, deliverables, budgets, and stakeholder communication.
Use project management tools (e.g., Asana, Monday.com, Microsoft Project) to track progress, flag risks, and ensure timely delivery.
Support operational processes for intake, prioritization, resource planning, and campaign governance across the IM COE.
Build and deploy email campaigns using marketing automation platforms such as Salesforce Marketing Cloud Engagement and Account Engagement, HubSpot, Feathr, or similar.
Create segmented audience lists, lead journeys, and nurture workflows.
Implement personalization, dynamic content, and automation best practices.
Maintain CRM data integrity and support the integration of campaign activities into CRM reporting.
Assist in planning and managing paid media campaigns, including paid social, Google Ads, retargeting, and sponsored content.
Monitor performance, implement optimizations, and provide insights to IM Leads to inform strategic decisions.
Support digital targeting strategies based on audience insights, past performance, and product/program goals.
Compile, analyze, and visualize campaign performance using Google Analytics, CRM dashboards, ad platform analytics, and email marketing metrics.
Prepare regular performance reports to support IM Leads in evaluating ROI, KPI progress, and testing insights.
Recommend data-driven optimizations to improve future campaigns.
Partner with internal clients (business units), subject matter experts, and marketing and communications colleagues to ensure campaign components align with strategy and organizational priorities.
Collaborate with content producers and subject matter experts to ensure accuracy and consistency.
Maintain strong communication across teams to ensure clarity, transparency, and workflow efficiency.
Support vendor coordination for digital advertising, creative development, or external marketing tools as needed.
Participate in IM COE process improvement initiatives, documentation, and best practice playbook development.
Support special projects, emerging marketing capabilities, and cross-functional initiatives as assigned.