Integrated Marketing Specialist

Victaulic • Easton, PA

1d

About The Position

Victaulic is building the future of commercial mechanical market and we need a content and campaigns specialist who thinks in stories, operates in systems, and knows how to cut through the noise in a competitive B2B market. The Marketing Specialist, Content & Integrated Campaigns will own the development and execution of multi-channel marketing campaigns for the global commercial mechanical team. You will translate market insights and voice-of-customer intelligence into compelling content across digital, social, and print platforms and then measure what works and optimize relentlessly. This is a high-visibility, high-impact role. You’ll collaborate directly with commercial sales leaders, work alongside a lean marketing team, and leverage both in-house and agency resources to drive pipeline and brand presence in a market that is hungry for great content.

Requirements

• 6+ years of experience in B2B marketing. Construction industry experience desired but not required. Provide specific campaign examples
• Ability to develop strategic and innovative marketing campaigns and strategies
• Strong writing, editing and proofreading skills
• Robust collaboration and leadership skills
• Excellent project management and organizational skills
• Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, SmartSheet, Teams, and WordPress
• Ability to communicate and interact effectively with outside vendors, customers and sales force
• Ability to travel as needed -15% travel
• Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals
• Ability to work independently when required as well as work well across regions/time zones as part of global team

Nice To Haves

• Canva and Photoshop skills desired.
• College degree in marketing and/or communications desired

Responsibilities

• Responsible for driving alignment with the Commercial Mechanical sales leaders
• Own full-funnel campaign execution across digital, social, email, video, and print; from strategy through reporting with clear KPIs and budget accountability
• Align inbound and outbound marketing strategies to commercial mechanical sales goals; coordinate internal teams, agencies, and vendors to deliver on time and on brand
• Develop a consistent content cadence through case studies, application stories, blog posts, white papers, and sales enablement materials that translates technical product knowledge into clear, value-driven narratives
• Collaborate with subject matter experts to produce accurate technical and commercial content across digital and print formats
• Manage the content calendar across social media, email, website, and digital advertising channels to ensure alignment with campaign timing, product launches, and key industry events
• Serve as the marketing liaison to commercial mechanical sales by gathering field intelligence, aligning campaign priorities, and contributing to annual and long-range market planning
• Ensure all content and campaigns meet corporate brand standards; proactively identify opportunities to improve marketing operations and workflows

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level