Integrated Marketing & Programs, Director

Nerdio

1d•$180,000 - $210,000

About The Position

Nerdio is seeking an Integrated Marketing & Programs, Director to lead the strategy, planning, and execution of cross-channel marketing campaigns that drive pipeline, engagement, and brand growth across our enterprise IT and MSP customer segments. This role sits at the intersection of strategy and execution — translating company and product priorities into cohesive, measurable marketing programs that span digital, field, partner, and lifecycle channels. You'll own the integrated marketing calendar end-to-end: aligning campaign themes, messaging, and channel mix with sales, product marketing, and demand generation teams, then driving flawless execution and reporting on results. As a member of Nerdio’s Marketing Leadership Team, you’ll work closely with the CMO to help shape marketing's strategic priorities, translating leadership vision into actionable plans across the team, and serving as a trusted thought partner on the decisions that shape where marketing invests its time and budget. You’ll also lead special projects and cross-marketing initiatives on the CMO’s behalf. This is a highly cross-functional, builder-oriented role ideal for someone who thrives on connecting strategy to operational detail.

Requirements

8+ years of B2B marketing experience, including 3+ years managing integrated campaigns or marketing programs at a SaaS, cloud, or IT infrastructure/software company.
Proven track record building and executing multi-channel campaigns that deliver measurable pipeline and revenue impact.
Strong program/project management skills — comfortable owning a complex calendar with many moving parts and stakeholders.
Experience partnering with Product Marketing, Demand Generation, and Sales to align campaigns with GTM strategy.
Familiarity with marketing automation and campaign tooling (e.g., HubSpot, Marketo, Salesforce, project management platforms).
Data-driven mindset with experience defining KPIs, analyzing campaign performance, and translating insights into action.
People-management experience, with a track record of developing high-performing marketing teams.
Excellent written and verbal communication skills; ability to influence cross-functional stakeholders without direct authority.
Comfort building and preparing executive-level materials, such as leadership updates and board presentations, for senior stakeholders.
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Nice To Haves

Experience marketing to technical/IT audiences (Enterprise IT, MSPs, and IT channel partners) is a strong plus.

Responsibilities

Own integrated campaign strategy: Build and lead the end-to-end marketing calendar, translating product launches, sales priorities, and market opportunities into cohesive, multi-channel campaigns (digital, email, web, field/events, partner, ABM, and paid).
Orchestrate cross-functional execution: Partner closely with Product Marketing, Demand Generation, Content, Partner Marketing, Sales, and Design to ensure every campaign has clear goals, consistent messaging, and coordinated timing across channels.
Manage marketing programs & operations: Establish and refine the processes, workflows, and tools (e.g., campaign briefs, project tracking, marketing calendar cadence) that keep a growing marketing team organized, accountable, and moving quickly.
Drive segment- and audience-specific programs: Design and execute targeted programs for Nerdio's key audiences — enterprise IT teams and MSPs — tailoring channel mix and messaging to each segment's buying journey.
Measure and optimize: Define KPIs and reporting frameworks for campaign and program performance (pipeline contribution, engagement, funnel conversion); use data to continuously improve targeting, channel mix, and ROI.
Manage budget and vendors: Own the integrated marketing budget across campaigns and programs, ensuring efficient allocation and strong ROI; manage relevant agency and vendor relationships.
Lead and develop talent: Build, mentor, and manage a team of marketing program/campaign managers, fostering a culture of ownership, creativity, and operational excellence.
Champion the Nerdio brand: Ensure every program campaign reflects Nerdio's voice, quality bar, and positioning as the leader in AVD, Windows 365, and Microsoft 365 management.
Partner closely with marketing leadership: Serve as a member of Nerdio's Marketing Leadership Team and act as a right hand to the CMO, helping prepare leadership reviews and board-level updates, keeping the broader marketing team aligned on priorities, and stepping in to lead special projects and drive follow-through on key initiatives across the department.