Integrated Marketing Manager Sports & Events

VisitPITTSBURGH•Pittsburgh, PA

93d•Hybrid

About The Position

VisitPITTSBURGH is a tourism development organization dedicated to expanding the tourism economy across Allegheny County. The organization generates positive economic impact across the tourism verticals of business events, sports, and leisure travel. VisitPITTSBURGH achieves its goals, including ensuring the region of certain economic benefits, through the combined efforts of all team members throughout the organization. The Integrated Marketing Manager reports to the Director, Marketing and serves as lead project manager, implementing the strategy, execution and day-of coordination of marketing & communications activities. Working collaboratively with the team, the Integrated Marketing Manager ensures alignment across paid, earned, shared and owned channels to drive awareness, attendance, and economic impact through events.

Requirements

A bachelor’s degree in marketing, advertising, communications, or related field
Three to five years of professional experience within a complex, fast-paced marketing team
A deep understanding of sports events, strong project management, collaboration and creative execution skills, working cross-functionally to ensure consistent brand alignment and measurable impact.
Ability to manage multiple priorities, project deadlines and stakeholders simultaneously
Excellent communication, writing, organizational and presentation skills
Proficiency in MS Office Suite (Word, Outlook, PowerPoint, Access and Excel)
Individual must possess a valid U.S. Driver’s license and credentials for traveling by air both domestically and internationally.
Willingness to occasionally work non-traditional hours, including nights, weekends, and holidays.

Nice To Haves

Experience in sports tourism industry preferred but not required.
Proficiency in digital communications tools and platforms (i.e. PowerPoint, Canva, Monday.com) preferred
Experience with email marketing tools and CRM systems preferred
Strong social media background to drive compelling digital content and storytelling

Responsibilities

Serves as project manager, as directed by the Director, Marketing, overseeing planning, timelines, and deliverables of marketing campaigns and initiatives.
Partners closely with leadership to understand objectives, audiences and opportunities.
Leads the development of marketing efforts that support organizations strategic goals—including local awareness, stakeholder engagement, event promotion, bid development, and Pittsburgh storytelling.
Supports the development of marketing strategies for major events and initiatives.
Writes, edits and prepares content for a variety of channels, including web, blog, newsletters, bid proposals, sales presentations and marketing collateral.
Manages social media presence, including content planning, posting, community engagement and performance tracking—collaborating with VisitPITTSBURGH’s social team to align strategies, leverage content and maintain consistent messaging.
Manages marketing and communications for SportsPITTSBURGH-owned events and activations, overseeing marketing plans, signage, collateral and strategies to drive awareness and engagement.
Plans, writes and executes email campaigns to nurture leads, engage partners and educate stakeholders.
Collaborates closely with VisitPITTSBURGH’s PR team to develop audience specific storytelling opportunities to highlight and promote Pittsburgh’s sports assets, events, and venues.
Works with VisitPITTSBURGH’s marketing, communications, social, and web teams to integrate sports or business content and messaging into broader destination marketing efforts.
Works in partnership with the Director, Marketing, to ensure alignment between marketing efforts and broader organizational initiatives.
Tracks progress and performance of all projects, providing regular updates, post-campaign recaps and key performance insights, presenting performance metrics as requested.
Collaborates with agency partners and external vendors, as needed, on marketing deliverables to ensure high-quality creative executions of the brand.
Coordinates photography, videography, and visual content needs to support annual marketing plans and event-based marketing needs as assigned.
Supports special projects and cross-departmental initiatives, as required.