Integrated Marketing Manager

Datex Inc.

7d•$90,000 - $110,000

About The Position

At Datex, we know how tough warehouse management can be. We’ve lived it for over 45 years and have made it our mission to make warehouse management as easy as possible with products that are easy to work with and people who are there for our customers. Datex is a family-owned and operated B2B SaaS company, and we’re growing. Over the past year, we’ve focused on developing and expanding our Revenue Generation team, including Marketing. We are now looking for a full-time, permanent B2B marketer to join our team as an Integrated Marketing Manager. This role blends demand gen, field marketing and customer programs to drive brand visibility, thought leadership, and lead generation across multiple channels. You’ll serve as the key link between marketing, BDRs, and sales ensuring alignment and driving integrated execution. Reporting to the Sr. Director of Marketing, you will also work closely with our Executive team, CSMs, and Product. Important - You must reside in the United States or Canada to qualify for this role. This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer. Other duties or projects may be assigned in addition to this general overview of the job.

Requirements

At least 5 years of B2B marketing experience.
Experience in B2B field and field marketing, ideally within a SaaS or tech-driven environment. This includes demand generation, event marketing, and enabling sales teams.
Experience partnering with customers on marketing activities.
Working knowledge of HubSpot (campaigns, emails, reporting).
Solid project management skills and ability to manage deadlines across multiple workstreams.
Strong people skills and comfortable engaging with customers and internal stakeholders.
Bachelor’s degree in marketing, communications, or a related field

Nice To Haves

Experience collaborating with partners on marketing activities.
Experience in developing and hosting successful webinars/podcasts.
Excited about using LinkedIn to amplify event impact and increase brand exposure.
Great writing and messaging instincts? That’s a big plus.

Responsibilities

Own and execute event marketing initiatives including trade shows, regional events, webinars, and partner-led engagements.
Plan and support customer advocacy initiatives including user group conferences, case studies, testimonial videos, speaking engagements, etc.
Create and/or coordinate the production of sales and marketing assets that support your initiatives, such as landing pages, email copy, event materials, and LinkedIn posts.
Support the sales team with the assets they need to engage buyers effectively and close deals faster.
Support regional demand generation programs designed to engage specific target segments through integrated, multi-channel experiences (webinars, content syndication, podcasts, and more).
Willingness to travel to tradeshows and other events as needed.