Integrated Marketing Manager

Acosta • Sacramento, CA

3d

About The Position

Join the revolution in business messaging. RCS for Business is one of Google's fastest-growing initiatives, fundamentally redefining how organizations worldwide connect with their users. This technology provides the power to revolutionize engagement for everyone—from beloved global brands like Nespresso, United Airlines, IHG Hotels, and CVS Pharmacy, to the local shops down the street. We are seeking integral leaders to join our team and shape the future of business messaging on a global scale

Responsibilities

• Launch Social Media Presence: Lead the strategy and execution for launching our social media presence (e.g., LinkedIn, industry-specific forums) to amplify RCS for Business awareness, content, and brand messaging.
• Campaign Amplification: Integrate social media activity with global campaigns and content programs, ensuring assets are effectively amplified to targeted industry audiences and prospects.
• Community Engagement: Monitor social performance and community feedback, providing insights to cross-functional partners and proactively testing new tactics to uncover opportunities for awareness and audience growth.
• Customer Advocacy Program: Execute the day-to-day implementation of the customer reference program for RCS for Business, serving as a key external contact for some of the world’s most recognized brands
• Storytelling and Content Scaling: Create and implement a holistic strategy to develop and scale customer advocacy content, including case studies, video testimonials, and speaker opportunities, to demonstrate the ROI and impact of RCS for Business.
• Reference Management: Identify and onboard new reference customers. Manage and monitor customer reference activity, keeping data current and accurate to ensure BD, Product, and Marketing teams have ready access to compelling customer stories.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed