Integrated Marketing Manager (Short Term)
About The Position
Roblox is hiring a temporary Integrated Marketing Manager to own high-visibility programs during a busy period of events and campaigns. The Integrated Marketing team leads integrated campaigns and major brand moments across social, paid, live content, influencer, events, and owned channels, working with Creative, Communications, Media, Product Marketing, and regional teams. The manager will lead the strategy and execution of tentpole campaigns, including LiveOps events, brand partnership activations, Creator Showdown and game activations, and influencer-led programs. The role also manages agency and vendor partners, develops cross-channel marketing plans, supports product launches, and measures campaign performance to refine messaging, creative, and channel strategy. For roles based at Roblox headquarters in San Mateo, California, the monthly salary range is $14,765–$19,532 USD. Office-based roles are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday, unless otherwise noted. Benefits listed on the job page may not all apply to this temporary position.
Requirements
- 8+ years of integrated marketing experience, ideally in consumer technology, gaming, platforms, or creator-driven ecosystems.
- Strong understanding of the gaming ecosystem, including live service games, user-generated-content platforms, and creator-driven economies.
- Experience working with creators and influencers, including partnership management and content briefs.
- Experience leading cross-channel campaigns across social, video, paid media, live content, and events in multiple markets.
- Strong storytelling, organizational, and project management skills, with a clear creative point of view and sound judgment on credibility and authenticity.
Nice To Haves
- Experience running large events or tentpole moments.
- Ability to ramp quickly in a temporary role.
Responsibilities
- Lead strategy and execution of tentpole campaigns, including LiveOps events, brand partnership activations, Creator Showdown and game activations, and influencer-led programs.
- Manage agency and vendor partners for creative and asset production, establishing creative checkpoints, decision points, and escalation paths at the start of vendor-led work.
- Develop and manage integrated marketing plans across social, paid, live content, influencer, and owned channels with Creative, Social, Communications, Media, and regional teams.
- Partner with Product Marketing to bring launches to market by translating product value into credible, audience-first messaging and launch plans.
- Define success metrics, report campaign results, and use insights to refine messaging, creative, and channel strategy.
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What This Job Offers
Career Level
Senior
Education Level
No Education Listed
