Integrated Marketing Manager, Product & Model Launches
About The Position
OpenAI business launches move quickly and often involve new products, model capabilities, or research that can change how businesses operate. We’re looking for an integrated marketing manager to help shape those launches from early strategy through execution. You’ll develop a point of view on the audience, positioning, creative direction, and channels, and help turn complex product and research advances into campaigns that connect with customers. You’ll partner across Product, Product Marketing, Research, Brand, Creative, Communications, Growth, and Sales, along with external agencies. The right person understands technology, has strong strategic and creative instincts, and knows how to bring together the right people and ideas to produce work that is clear, credible, and effective. This is a hybrid role based in San Francisco, with three days a week in the office.
Requirements
- ~10+ years of experience in B2B product marketing, integrated marketing, launches, and/or a related technology go-to-market role. We care more about the scope, quality, and complexity of your work than an exact number of years.
- Have launched enterprise software, AI products, cloud services, developer tools, or other technically sophisticated offerings, especially in fast moving or ambiguous environments.
- Understand product positioning and can work closely with Product and PMM leaders as a thoughtful, credible partner.
- Bring strong ideas, build relationships easily, and know how to partner with internal creative teams or external agencies to improve the work, not just coordinate it.
- Pair creative judgment and customer empathy with analytical thinking, operational rigor, and hands-on execution. You can sort through a high volume of information, make sound recommendations, and keep complex launch work moving across many stakeholders.
Responsibilities
- Develop integrated marketing strategies for business product launches, new capabilities, model releases, and research moments.
- Partner with Product, Product Marketing, and Research to understand what’s changing, identify the right audiences, and shape positioning and launch narratives.
- Lead campaigns that bring launches to life across creative, communications, customer marketing, developer marketing, growth, sales, and paid, owned, and earned channels.
- Identify customer stories, product demonstrations, and creative concepts that make technical capabilities tangible and relevant to business audiences.
- Work with creative, media, and production agencies to develop briefs, evaluate ideas, and deliver strong campaigns.
- Connect launch strategies to the needs of customers, sales teams, and partners, making sure the work supports both immediate announcements and longer-term adoption.
- Manage campaign budgets, agency relationships, and media investments where appropriate.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
