Integrated Marketing Manager, AI Impact

OpenAI•San Francisco, CA

11d•$287,000 - $318,000•Hybrid

About The Position

OpenAI is seeking an Integrated Marketing Manager to identify and curate compelling proof points of AI's impact across people, communities, and society. This role involves transforming these insights into resonant stories and programs. The ideal candidate will be a builder and storyteller with a strong initiative to uncover and develop extraordinary stories. They will seek out individuals and communities using AI in meaningful ways, build relationships, understand the changes AI has brought, and help them share their experiences authentically. This role requires deep collaboration with Social, Community, and Communications teams to shape stories, develop programs, content, and distribution plans. Responsibilities include developing recurring story series, bringing community experiences to a national audience, and turning customer stories into participatory programs. The position combines strong editorial instincts with integrated marketing leadership, managing projects from discovery and briefing through production, launch, and measurement. The candidate should be comfortable shaping ambitious ideas, facilitating conversations with story participants, and organizing resources to bring programs to life.

Requirements

12+ years in integrated marketing, content or editorial strategy, customer storytelling, community marketing, or related fields.
Significant experience leading complex campaigns and programs.
Ability to spot compelling people, experiences, and outcomes, assess credibility and relevance, and shape clear narratives for specific audiences.
Track record of building initiatives from scratch, creating momentum through ambiguity, and executing both strategy and hands-on tasks.
Proven success connecting content, distribution, and audience participation across channels.
Strong planning, production, budget, and project-management skills.
Experience shaping briefs and developing work across various formats (video, social, written stories, live experiences) with a high bar for quality and audience relevance.
Strong writing, presentation, and facilitation skills, with the ability to simplify complex ideas and influence decisions.
Track record of building programs with Social, Community, Communications, Creative, and other partners.

Nice To Haves

Experience telling stories about AI or emerging technology through concrete human experiences and demonstrated outcomes.
Experience building customer advocacy, community storytelling, or ambassador programs.
Experience with documentary, editorial, or other storytelling involving direct work with participants.
Experience developing local partnerships, events, or community programs and connecting them to broader campaigns.
Experience managing creative agencies, production partners, and campaign budgets.
Hands-on familiarity with AI tools and curiosity about their applications.

Responsibilities

Proactively discover people, communities, and customers using AI in meaningful ways, evaluating the evidence, human significance, and audience relevance.
Partner with Social, Community, and Communications teams from the outset on story discovery, creative ideas, programming, and distribution, aligning on shared plans and roles.
Create integrated campaigns, recurring content series, community activations, and partnerships to extend the life of strong stories.
Adapt stories, formats, messengers, and programs to resonate with diverse audiences and communities, connecting local relevance with national reach.
Own briefs, creative development, production, timelines, budgets, partner coordination, launch, and optimization across various channels (social, owned, earned, experiential, community, paid).
Partner with Creative, producers, and agencies to develop distinctive and engaging content, grounding stories in demonstrated impact and representing participants accurately.
Develop a network of internal and external partners and a practical process for sourcing, prioritizing, developing, and sharing stories, creating scalable formats and programs.
Set clear goals for audience understanding, reach, engagement, sharing, and participation, and use feedback to improve stories, formats, and programs.