Integrated Marketing, Intern

Jacksonville Jaguars•Jacksonville, FL

7d•Onsite

About The Position

An internship at the Jaguars will provide you the chance to explore your career interests, acquire marketable job skills while “learning the ropes” of the industry, establish professional contacts, and gain practical “hands on” experience while working at the highest level of professional sports. Jaguars internships offer meaningful educational work experiences designed to meet your academic and career goals. Management and staff will teach and encourage, but it’s up to you to bring enthusiasm to learn. Through this program, you will identify learning goals and work with the Jaguars management to achieve those goals. This internship will support the Marketing Brand and Operation verticals within the Jaguars Marketing department. The role of the Marketing team is to ensure that the story of our team and DUUUVAL is told locally, nationally, and globally. We also work to gain new fans and drive revenue for the organization. This role will support the Marketing department on the performance and integrated side with a focus on integrated and digital marketing.

Requirements

Must be eligible to receive college credit for the internship OR have graduated within 18 months of the internship start date.
Flexible schedule for business needs and events
Demonstrated ability to meet project deadlines in a fast-paced marketing environment
Must be available to work nights, weekends, and holidays if needed, including being on-site on gamedays
Able to report to the internship in Jacksonville, FL with a reliable mode of transportation. This is an in-person opportunity
Possess strong organizational skills with attention to details
Interest in Marketing and Project Management fields
Passion for sports and live entertainment
Ability to problem solve and create workable solutions
Must display strong interpersonal, collaborative and communication skills
Must be able to be onsite for all Jaguars home games
Must be able to take initiative, be accountable to learning and tasks and work independently on projects from time to time

Nice To Haves

Pursuing a degree in Marketing, Digital Media, Sports Management, Sports Marketing or related field
Experience working in the sports and entertainment marketing industry a plus
Interest and knowledge of the digital media and marketing landscape
Experience in or knowledge of website and app platforms
Possess event planning and management skills

Responsibilities

Support planning and execution of integrated marketing campaigns driving ticket sales, merchandise revenue, and game attendance
Contribute to fan engagement initiatives, including sweepstakes, giveaways, tentpole NFL moments, and gameday activations (watch parties, rallies, themes, merch collaboration events)
Lead the ideation, development, and execution of all marketing and sponsored sweepstakes and giveaways end-to-end, including post-campaign performance analysis and ROI reporting
Assist in growth marketing efforts on the Digital side by developing landing pages and executing mobile app push notifications for audience acquisition and retargeting our ticket promotions
Coordinate cross-channel media efforts, including local media drops to radio and news station and promotional outreach leading up to game weeks
Manage creative workflows, vendor partnerships, and event logistics for gameday, training camp, and grassroots initiatives
Collaborate with sales and partnerships teams to support ticketing campaigns, develop sellable assets, track market trends, and enhance overall fan experience initiatives
Enhance and implement new processes as a part of Marketing Operations including management of marketing inventory and autographed merchandise