Integrated Marketing Coordinator

Detroit Pistons • Detroit, MI

18h

About The Position

Join the Detroit Pistons as an Integrated Marketing Coordinator - Performance Marketing. This role is part of a high-performing team focused on leveraging basketball to unite the city, engage fans, and create community impact. The coordinator will drive customer acquisition for the Detroit Pistons, Pistons313Shop, and Motor City Cruise by managing the execution and optimization of paid campaigns across various digital channels. The position reports to the Sr. Director, Integrated Marketing and involves close collaboration with Sales, Partnerships, Marketing, and Business Strategy & Analytics. The ideal candidate will have a positive, upbeat attitude and a passion for connecting with fans.

Requirements

• 1-2 years proven experience in a similar role
• Hands-on experience working in native paid media platforms (i.e. Meta Ads Manager, TikTok Ads Manager, Google, LinkedIn, etc.)
• Self-motivated and able to push projects through autonomously while also being committed to a collaborative environment and culture
• Superb written and verbal communication skills, as well as strong relationship building skills
• Familiar with managing multiple projects, schedules, and budgets at the same time
• Proven track record in handling concurrent projects with attention to detail and accuracy
• Ability to analyze and make strategic decisions from marketing data

Responsibilities

• Develop and execute paid media strategies across digital channels, including Paid Social, Search (SEM), Programmatic, Web/App, YouTube, OTT, and Digital Audio
• Plan, launch, and optimize paid media campaigns using audience segmentation to drive ticket sales, revenue, and overall brand growth
• Manage and maintain a campaign calendar spanning always-on initiatives and key moments such as tentpole events, ticket on-sales, renewals, and merchandise launches
• Build and execute full-funnel acquisition campaigns that support the entire customer journey, from awareness to conversion
• Design and implement A/B testing strategies across creative, messaging, and channels, using data-driven hypotheses to improve performance
• Partner with Business Strategy and Analytics teams to measure success, analyze campaign effectiveness, and uncover actionable insights
• Prepare and deliver weekly performance reports, highlighting key metrics, trends, and optimization opportunities
• Monitor and manage paid media budgets, ensuring efficient allocation and strong return on investment
• Support and help grow next-generation fan engagement platforms, including initiatives like Motor City Rivals and Pistons Academy

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees