Integrated Marketing Contractor

Hatch Contracts•Canada, KY

1d•Remote

About The Position

Hatch is a sleep wellness company focused on helping people unplug, unwind, and recharge through enjoyable routines and gentle guidance. The company aims to build healthier sleep habits and improve everyday life. Hatch started by helping parents with newborn sleep and has since expanded to assist over 5 million people. This role is a six-month contract engagement, with the possibility of extension, requiring a minimum of 30 hours per week. The position is remote-friendly but requires availability during PST/PDT hours and must be based in the U.S. or Canada.

Requirements

10+ years of experience in integrated marketing, growth marketing, campaign strategy, brand strategy, creative strategy, or a related marketing discipline.
Demonstrated experience leading integrated campaigns across paid and organic channels, ideally for a consumer, lifestyle, wellness, technology, or direct-to-consumer brand.
A strong portfolio of campaigns showing translation of customer insights and business objectives into creative strategies and measurable results.
Deep understanding of how creative and messaging should adapt across paid social, organic social, digital video, search, email, web, content, influencer, and other customer touchpoints.
Experience developing creative briefs, messaging frameworks, campaign narratives, channel strategies, and testing roadmaps.
Strong knowledge of full-funnel marketing, including awareness, consideration, conversion, retention, and advocacy.
Experience partnering with internal creative teams, media teams, channel owners, and external agencies.
Ability to interpret paid and organic performance data and turn results into actionable creative and campaign recommendations.
Strong project leadership skills, with the ability to manage multiple initiatives, timelines, stakeholders, and dependencies.
Excellent written, verbal, and presentation skills, with an ability to communicate clearly and influence stakeholders.
Strong understanding of consumer behavior, cultural trends, social platforms, and the evolving media landscape.
Ability to ramp quickly, work autonomously, and deliver high-quality strategic thinking in a contract capacity.

Nice To Haves

Create an integrated campaign planning framework that clarifies how paid, owned, and organic channels work together throughout the customer journey.
Build a repeatable creative testing and learning agenda that connects hypotheses, campaign results, and future creative development.
Develop audience, messaging, and creative frameworks that can be used across campaigns while remaining flexible enough for different products and customer segments.
Identify new formats, platforms, partnerships, and cultural moments that can expand Hatch’s reach and relevance.

Responsibilities

Lead integrated campaign strategy across paid and organic channels, ensuring alignment with brand, customer, and growth objectives.
Translate business goals, product priorities, and customer insights into clear campaign narratives and creative territories.
Develop creative briefs for internal teams and agency partners.
Collaborate with paid and organic channels to adapt creative and messaging while maintaining a cohesive brand story.
Partner with Creative to guide concept development, provide feedback, and ensure strategic alignment.
Lead integrated campaign kickoffs and cross-functional working sessions.
Manage and maintain the growth marketing calendar, ensuring alignment with the global marketing calendar.
Review campaign performance across channels and translate results into insights and recommendations.
Balance brand priorities with financial goals to strengthen customer affinity and deliver business results.
Present campaign strategies, creative recommendations, performance insights, and learnings to senior leaders.