Integrated Digital Marketing Manager

Quad•United States,

1d•$100,000 - $110,000•Remote

About The Position

QuadMed is seeking an Integrated Digital Marketing Manager to build and lead its digital marketing capabilities. This remote, hands-on role integrates strategy, technology, creative work, and analytics to generate qualified demand and measurable business growth. The manager will establish scalable infrastructure and operating standards, guide strategy through execution, prioritize competing initiatives, influence stakeholders, and demonstrate business impact to executive leadership. The role oversees QuadMed’s digital marketing roadmap and infrastructure, including HubSpot, WordPress, analytics, and integrations. It develops full-funnel campaigns and connected customer journeys for employers, HR leaders, brokers, and consultants, while managing budgets, channel performance, optimization, and reporting. The manager also applies AI and automation to improve marketing workflows and creates polished executive presentations and sales materials. QuadMed partners with employers nationwide to provide workplace health and wellness services. The company describes its purpose as empowering patients and employees to achieve their full potential and is committed to creating an inclusive workplace.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Design, or a related field, or equivalent experience; education and/or experience may be substituted on an equivalent basis.
At least seven years of progressive digital and growth marketing experience spanning digital infrastructure, integrated campaigns, creative execution, and performance optimization.
Proven results in multichannel demand generation, budget management, conversion optimization, and marketing attribution.
Demonstrated success building automated workflows and applying AI and emerging technologies to improve marketing effectiveness.
Hands-on expertise in HubSpot Marketing Hub, WordPress, Google Analytics 4, and Marq or comparable templating platforms such as Canva.
Advanced HubSpot capabilities across automation, lead scoring, segmentation, reporting, and CRM integrations.
Advanced AI proficiency, including using automation and emerging technologies to improve marketing effectiveness and operational efficiency.
Expertise in account-based marketing, A/B testing, attribution, and AI-powered search visibility.
Advanced PowerPoint and executive presentation design skills, with a strong command of visual storytelling and executive communications.
Strong understanding of digital marketing infrastructure, integrated campaigns, demand generation, conversion optimization, and marketing performance measurement.
Entrepreneurial mindset, exceptional organizational and prioritization skills, sound judgment, and ability to evaluate competing demands, focus on high-impact initiatives, and deliver results in a fast-paced environment.
Ability to build new capabilities, influence stakeholders, align priorities, and deliver measurable results.
Ability to work effectively with diverse populations and demonstrated commitment to fostering an inclusive workplace.

Nice To Haves

Healthcare marketing experience is preferred.
Experience in employer-sponsored healthcare targeting HR/CHRO leaders, benefits brokers, and consultants is preferred.

Responsibilities

Establish and lead QuadMed’s digital marketing roadmap, infrastructure, and operating standards.
Manage HubSpot, WordPress, analytics, and integrations; build scalable capabilities and improve marketing operations.
Prioritize initiatives that deliver near-term impact and support long-term business growth.
Develop and execute full-funnel campaigns across paid media, SEO, social, email, and events for employers, HR leaders, brokers, and consultants.
Own digital budgets and channel performance, generate qualified demand, improve conversions, and increase marketing’s contribution to the sales pipeline.
Build connected customer journeys, landing pages, automated nurture programs, and conversion experiences.
Use testing, segmentation, and performance insights to improve engagement, lead quality, and campaign effectiveness.
Apply AI tools, automation, and emerging technologies to improve workflows, content creation, design, reporting, efficiency, productivity, and marketing effectiveness.
Design and produce board decks, C-suite presentations, sales materials, and internal town halls using advanced PowerPoint skills and visual storytelling.
Establish performance dashboards and reporting standards, analyze results, and present actionable recommendations to executive leadership.
Drive prioritization, stakeholder alignment, and adoption of more effective marketing tools, processes, and strategies.