Integrated Campaigns and Product Development Specialist

Canadian Cancer Society•Toronto, ON

22h•Hybrid

About The Position

Reporting to the Senior Manager, Integrated Campaigns and Product Development, the Specialist, Integrated Campaigns and Product Development role will own and execute the go-to-market plan for national mass campaigns and various product, segment and channel testing integrations to support the Canadian Cancer Society’s five-year growth plan.

Requirements

Post-secondary education in marketing, direct or digital marketing and/or digital fundraising.
3 to 5 years of experience with direct, digital, product marketing and/or integrated fundraising campaigns.
Demonstrated experience supporting campaigns and product launches.
Excellent project management/coordination, clear verbal and written communication skills; including presentation and facilitation skills.
Experience working in a team environment with proven interpersonal skills.
Strong analytical and problem-solving skills with the ability to troubleshoot.
Excellent organizational skills and attention to detail are necessary attributes.
Ability to work confidently under pressure to achieve goals, timelines, and refine processes.
Strong computer skills, with high level of comfort working in MS Office Suite.
Working knowledge of back-end online platforms to extract, analyze and sort data.
Working knowledge of CRM.
English is required.
Flexibility to perform other job requirements as assigned.

Nice To Haves

French/Bilingualism (French /English) is an asset due to the organization’s nationwide operations.

Responsibilities

Go-to-market campaign planning and execution: Work closely with Senior Manager on cross-functional alignment and go-to-market project plan, timelines, readiness and launch execution requirements. Collaborate with Brand, Marketing, Communications and Revenue teams to define target audiences, product offers and full-funnel omnichannel promotion. Support the development of campaign analysis, project brief (positioning, messaging), kick-off presentations, work-back schedules, defining testing requirements, and hosting weekly project meetings to ensure all deliverables are executed on time and within budget.
Campaign and product development and launch support: Coordinate updates to product documentation and requirements as projects evolve, ensuring accuracy, version control and alignment across teams. Partner with various cross functional teams on the development of product sell sheets, training decks, product presentations and analysis for new and existing products. Support product development and testing activities by assisting with the creation, coordination and maintenance of product briefs, product process documentation including all front-end and back-end business processes related to the product experience delivery to the donor.
Post-launch campaign and product development support: Work closely with Senior Manager on the post campaign and product launch updates, changes, evaluations (start, stop, continue) and analysis. Serve as an escalation and coordination point for campaign and product issues and complaints. Liaise with testing, donor care, and channel delivery team on issues/investigations. Coordinating and assisting with translating post-launch learnings into insights and inputs that support continuous optimization, efficiency and improvement.
Campaign and product lifecycle support: Provide recommendations and insights for extensions, reformulations, and discontinuations in partnership with Senior Manager and Director. Support long-term campaign and product portfolio testing optimization. Own the accuracy and coordination of product and campaign data across internal/external teams and CRM platforms. Document and refine campaign and product requirements, business processes and change management plans.
Work with Senior Manager to identify and foster campaign and product partnership opportunities.
Perform other related duties aligned with business objectives.
Contribute to our culture of diversity, inclusion, belonging and equity (DIBE) by ensuring that all staff feel represented, valued, and heard across all aspects of their identity, including gender, age, religion, ethnicity, nationality, race, and sexuality.