Integrated Campaign Specialist

California Native Plant Society•Sacramento, CA

10d•$76,877 - $82,845•Hybrid

About The Position

The Integrated Campaign Specialist is a key member of CNPS’s Public Affairs team, a multidisciplinary group leading the organization’s external and internal communications, digital strategy, public policy, public engagement, partnerships, and publications. In this role, you will develop and execute integrated digital campaigns that support CNPS’s conservation, policy, and organizational growth goals. You will work across channels to engage diverse audiences, drive meaningful action, and continuously improve campaign performance through data and analysis. CNPS’s work is centered on multi-year campaigns designed to achieve measurable, mission-driven outcomes; such as advancing legislation, growing membership and donations, and increasing public engagement. This role plays a central part in translating those priorities into coordinated campaigns that deliver results. You will also significantly contribute to coalition-based initiatives partnering with external organizations and providing both strategic recommendations and hands-on tactical implementation to advance shared goals related to public lands, achieving a goal of protecting 30% of California’s land and waters by 2030, increasing urban biodiversity, and climate resilience. This role reports to the Senior Director of Public Affairs and serves as their backup and a communications lead for the coalitions; developing and distributing agendas for meetings and tracking and following up on action items. This is a highly collaborative, hands-on role for a strategic communicator who can move fluidly between building campaign plans, executing tactics, and analyzing results.

Requirements

At least 6 years of experience developing and executing digital campaigns, either in-house or at an agency.
A track record of driving measurable outcomes such as advocacy actions, donations, or audience growth.
Experience building online campaigns that have resulted in petition signatures, engagement with elected officials, donations, and more.
Understanding of how to move audiences from awareness to action.
Experience working with CRM or digital engagement platforms (such as EveryAction, Blackbaud Luminate, NationBuilder, or similar tools), including building and managing automated email campaigns.
Comfortable working in CMS platforms like WordPress.
Regular and proficient user of analytics tools (e.g., Google Analytics, Search Console) to inform performance.
Strong writer who can translate complex topics into clear, engaging, and audience-appropriate content.
Ability to adapt messaging across channels and craft effective calls to action aligned with different stages of engagement.
Comfortable working with data to evaluate campaign effectiveness, identify trends, and recommend improvements.
Takes a test-and-learn approach and continuously refines work based on results.
Effective collaborator who can work across teams and with external partners, including coalitions.
Organized, detail-oriented, and able to manage multiple priorities while maintaining clarity and follow-through.
Familiarity with public policy, advocacy, or issue-based campaigns, or a strong interest in learning.
Motivated to apply skills to conservation, biodiversity, and public lands work.
Self-directed, adaptable, and comfortable working in a fast-paced, hybrid environment.
Collaborative mindset and a demonstrated commitment to diversity, equity, inclusion, and accessibility.

Nice To Haves

Fluency in Spanish or other languages widely spoken in California.
Experience with nonprofits, advocacy, or membership-based organizations.
Familiarity with native plants, conservation, public lands, or biodiversity topics.

Responsibilities

Lead the development and execution of integrated campaigns aligned with CNPS’s priority initiatives.
Design and optimize audience journeys and conversion funnels across channels.
Develop and execute campaign assets (e.g., email drip campaigns, action alerts, landing pages, forms, and digital content).
Partner with internal teams (Conservation, Development, and Public Affairs) to drive engagement, member growth, and donations. This will include supporting the growth and activation of CNPS’s Advocacy Corps.
Track campaign performance and translate insights into clear, actionable improvements.
Contribute to digital strategy and implementation for CNPS-led and partner coalitions.
Actively participate in coalition partner meetings on communications goals, objectives, and tactics. Provide input on digital engagement to drive engagement and conversions both proactively and at times of rapid response.
Responsible for knowing what was discussed at each meeting, what responsibilities are assigned to CNPS, and communicating these to appropriate CNPS staff.
Coordinate coalition and Public Affairs activities to fulfill communications and advocacy deliverables at key moments of opportunity or risk. Get things done in a strategic, timely, and creative fashion and remain adept at gathering input and feedback from multiple partners and collaborators.
Develop clear, compelling messaging and calls to action tailored to audiences at different stages of engagement using multiple platforms.
Manage and contribute to a multi-channel content calendar aligned with campaign priorities.
Conceptualize and develop campaign content deliverables including but not limited to email content, landing pages, forms, social media content, video and photo content, infographics, and more across channels, including email, web, and social media.
Collaborate with colleagues to develop campaign concepts and assets.
Contribute to broader communications efforts, including but not limited to scripting, filming and appearing on camera in CNPS’ social media videos, contributing content to CNPS’ annual and quarterly reports, and writing other communications and marketing materials.

Benefits

100% coverage of employee premiums for health (Kaiser or Anthem), life, dental, and vision insurance.
401(k) plan with up to 6% matching contributions, available immediately upon employment.
Options for a Flexible Spending Account (FSA), Health Savings Account (HSA), Dependent Care Account (DCA), and Transportation Savings Account (TSA).
13 holidays, 12 sick/wellness days, and 15 vacation days.
12 weeks of paid supplemental parental leave, after one year of employment.
CNPS-issued laptop, a $750 home office stipend, and a $60/month telework stipend.
Comprehensive support for employees and their families through an Employee Assistance Program (EAP).
Annual budget of $500 and 32 hours for professional development opportunities.
Attendance at semiannual staff team-building events.
Complimentary CNPS Society membership.