Integrated Assistant Strategist, Business Solutions

Horizon Media•New York, NY

2d•$40,000 - $50,000•Hybrid

About The Position

Horizon Media, founded in 1989, is a leading marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. Known for its innovative approach and personalized client service, Horizon is consistently recognized as a top workplace. The company fosters an inclusive environment where diverse perspectives are valued, and employees feel welcomed, safe, and empowered. The Assistant Integrated Strategist will support the development of media plans, analyze results, and assist with account management, demonstrating resourcefulness, accountability, and initiative. This role involves active participation in meetings and day-to-day interactions, with increasing contribution as experience grows.

Requirements

Interest in the principles of advertising, marketing and media
Highly organized and good sense of time management
Ability to follow-through on tasks and be detail-oriented
Ability to work as part of a team
Strong written and verbal communication (ability to effectively and comfortably communicate and interact with clients and vendors)
Interest and familiarity with digital media
Excel and PowerPoint experience – with ability to speak about said experience in detail, is ideal

Responsibilities

Support and collaborate with strategist and senior strategist across a multitude of client deliverables
Support team members in day-to-day campaign planning and account management/stewardship
Assist in development of client POVs
Formatting and updating flowcharts and buy authorizations
Assist in billing and budget maintenance
Assist in reporting/analytics
Assist in development of media authorizations
Assist in actualizing media plans
Perform basic functions in – and develop a foundational understanding of, key planning/analytical tools
Assist in developing target profile
Any research pertaining to media industry or client specific
Pull competitive reporting and assess data
Understand and use media management system/billing system
Pre-planning- Horizon’s suite of planning, evaluation and buying tools (i.e. Nielsen, Comscore, eMarketer and Forrester) for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
Responsible for digital campaign Implementation
Traffic plan assets such as creative and required tracking tags
Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency
Execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
Create campaign post launch information such as screenshots, hyperlinks and placement impression delivery information to demonstrate proof of placement for clients
Participate in client meetings, as appropriate
Participate in brand brainstorming discussions
Coordinate and manage logistics of vendor and/or client meetings (i.e. secure conference rooms, issue invites and agendas/call-in instructions, ensure participants are up to date)
Acquire basic understanding of number relationships, media math and terminology
Effectively interact with clients and other Horizon departments, i.e. buying, traffic, operations
Learn HMI process, systems and tools
Participates in team brainstorms to kick off plan and RFP consideration set development
Monitor trends, tools, opportunities and applications in digital media environments, and appropriately apply that knowledge
Meets with subject matter experts from the social, mobile, video, and programmatic teams at frequency and consistency for educational and continued advancement
Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions