Integrated Activation Specialist-Paid Search

Inizio Evoke•Boston, MA

3d•$67,000 - $90,000•Remote

About The Position

We are looking for an Integrated Activation Specialist to build, launch, and improve paid search campaigns for our pharmaceutical clients. This is a hands-on execution role. You will manage campaign setup and trafficking. You will run QA against compliance and platform standards. Additionally, you will monitor pacing and performance daily. You will also produce the recurring reporting that brand teams and senior media leads rely on. You will work under the direction of the Paid Search Supervisor. You will also work with media subject matter experts in programmatic, ad operations, social, and SEO. Your goal is to keep search activation accurate, on pace, and aligned with the broader media plan and industry regulations.

Requirements

2+ years of paid search experience
Hands-on proficiency in Google Ads and Microsoft Advertising; working knowledge of SA360, Google Analytics, and SEM tools (e.g., SEMrush, AdThena)
Excel skills, including pivot tables, lookups, and building recurring performance reports
QA discipline, especially in a regulated environment
Familiarity with pharmaceutical advertising regulations and MLR review, or and work within compliance requirements
Comfortable using AI tools
Commitment to staying informed about platform updates, industry trends, and regulatory changes, and a passion for continuous learning

Nice To Haves

Hands-on experience activating paid social and programmatic campaigns is a significant plus, given the integrated nature of the role

Responsibilities

Build and traffic paid search campaigns across Google Ads and Microsoft Advertising, including account structure, keywords, ad copy, extensions, and conversion tracking
Apply established SEM best practices and pharmaceutical compliance requirements to every build
Run pre-launch QA on all campaigns using the team's standard checklist, covering match types, negatives, budgets, bids, landing page URLs, tracking parameters, and required disclaimer/ISI elements
Manage day-to-day trafficking and change requests, turning them around within agreed timelines
Use platform AI and automation tools such as automated bidding, responsive search ads, and audience signals where they improve efficiency, within compliance guardrails
Stay current on Google and Microsoft platform releases and flag features worth testing to the Paid Search Supervisor
Maintain working familiarity with how AI-driven results (e.g., Google AI Overviews) affect search behavior and campaign performance
Support pilots of new tools and tactics by handling setup, tracking, and results documentation
Monitor pacing and performance daily across Google Ads and Microsoft Advertising, adjusting bids, budgets, keywords, and negatives to hit target KPIs
Execute optimizations directed by senior team members and document what changed, when, and why
Support keyword research and ad copy development for relevant therapeutic areas, routing all creative through required medical, legal, and regulatory review
Troubleshoot live performance issues and reporting discrepancies across platforms, ad servers, and analytics tools, implementing fixes and escalating root causes that need senior input
Partner with the Center of Excellence, brand teams, ad operations, programmatic, social, and SEO counterparts to keep search activation aligned with the broader media plan
Support brand teams on day-to-day campaign questions and join client status calls to walk through performance and next steps alongside the Paid Search Supervisor
Share what you learn from campaign work with the wider team to keep execution consistent
Maintain training and process documentation for campaign setup, pacing, and QA so the SEM process stays consistent team to team
Build and maintain recurring SEM performance reports and pacing trackers, delivered accurately
Pull and QA data from Google Ads, Microsoft Advertising, SA360, and analytics platforms, reconciling discrepancies before reports go out
Write clear performance callouts and optimization recommendations for internal review
Support test documentation and case study materials with clean data and results summaries
Assist with budget pacing and forecasting inputs based on campaign delivery to date