Instructional Designer

AutoCanada Inc.•Edmonton, AB

6h•CA$55,000 - CA$75,000•Hybrid

About The Position

AutoCanada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success. Our dealership Team Members are at the heart of our success, building long-lasting, trust-based relationships with customers across Canada. Our national network provides opportunities and support to build the career that’s right for you. Working here is fast-paced, non-stop, and a little unpredictable—and we love it. As an Instructional Designer, you will be responsible for designing, developing, and continuously improving learning experiences that support AutoCanada’s strategic priorities and the needs of our dealerships and corporate teams. You will partner with subject matter experts, business leaders, and Learning & Development colleagues to translate business and performance needs into practical learning solutions. This role will have a strong focus on digital learning, blended learning, instructional design, performance support, and learner engagement. The ideal candidate is both a strong instructional designer and a creative problem solver who understands that effective learning is about more than training—it’s about helping people perform better.

Requirements

Adult learning & instructional design principles
ADDIE & learning needs analysis
eLearning development & authoring tools
Blended learning strategies
Content development & storyboarding
LMS & learning technologies
Assessments & learning evaluation
Project management & organization
Stakeholder consulting & communication
Accessibility & learner experience design
Bachelor’s degree in Instructional Design, Education, Learning & Development, Organizational Development, or a related discipline
3-5+ years of instructional design or learning development experience
Experience designing and developing eLearning and blended learning solutions
Experience with Articulate Storyline/Rise or similar authoring tools
Experience conducting needs analysis and partnering with SMEs and business stakeholders
Experience managing multiple learning projects from design through implementation
Experience developing assessments, job aids, facilitator guides, and performance support
Experience working with an LMS and learning technologies

Nice To Haves

Master’s degree, CTDP, CPLP, or related certification considered an asset
Experience in automotive, sales, service, operations, or a multi-location organization considered an asset

Responsibilities

Conduct learning needs and performance analyses and translate business needs into effective learning solutions.
Design and develop engaging, learner-centered solutions using adult learning principles, ADDIE, and other instructional design methodologies.
Develop blended learning solutions, including eLearning, instructor-led and virtual training, microlearning, job aids, assessments, and performance support.
Create storyboards, scripts, learning activities, assessments, and other instructional materials, ensuring content is accurate, practical, accessible, and aligned to performance outcomes.
Design and develop interactive digital learning using tools such as Articulate Storyline, incorporating multimedia, scenarios, simulations, and other engaging interactions.
Partner with business leaders, subject matter experts, and operational teams to understand performance challenges, recommend appropriate solutions, and translate complex information into effective learning experiences.
Support learning technology and LMS initiatives and leverage emerging technologies, including AI, to improve learning effectiveness and scalability.
Manage multiple learning projects from analysis through launch, including timelines, stakeholder reviews, revisions, quality assurance, documentation, and version control.
Evaluate learning effectiveness using learner feedback, assessments, participation data, and business outcomes to identify opportunities for continuous improvement.