Instagram Copywriter - Personal Brand of Richard Yu

Impact Clients

2d • Remote

About The Position

We are seeking a creative and research-driven Instagram Copywriter to craft viral scripts for the personal brand of Richard Yu. The primary goal is to grow the account and drive inbound followers, ultimately supporting an 8-figure online education business. This role involves writing scripts for Reels, carousels, and stories that Richard will perform, requiring a deep understanding of what makes content go viral on the platform. Richard Yu has built an 8-figure online education company from a $500 digital product and now mentors others in building online businesses, documenting his journey on Instagram and YouTube. The brand is focused on impact, rapid scaling, and becoming a leading voice in business education.

Requirements

• Proven experience writing scripts or copy for a personal brand or creator account that has gone viral, with demonstrable results (URLs, screenshots, view counts).
• Experience growing an account (personal or client) to significant scale, or shipping individual posts that have achieved high virality (over 5x views/followers ratio).
• Ability to match and adapt to different voices and cadences within a few iterations.
• Deep understanding of Instagram content, able to analyze why hooks land quickly and how pacing affects retention.
• Familiarity with creators in Richard Yu's adjacent space (e.g., Iman Gadzhi, Alex Hormozi, Cole Gordon, Codie Sanchez) and an understanding of their current content strategies.

Nice To Haves

• Meaningful experience writing copy for other platforms such as TikTok, Facebook, YouTube, Ads, Email, VSLs, or Webinars.
• Experience leading a team.
• Experience editing videos or working as a graphics designer.

Responsibilities

• Write scripts for Instagram Reels, carousels, and story content, including hooks, body copy, and calls to action.
• Study Instagram trends and viral content to reverse-engineer successful mechanics (hook structure, pacing, emotional payoff).
• Translate viral content mechanics into scripts that align with Richard Yu's voice and brand.
• Collaborate directly with the Head of Instagram and the content team on production.
• Own measurable goals related to view count, follower growth, and save/share rates.
• Research and analyze content from adjacent spaces (e.g., Iman Gadzhi, Alex Hormozi, Cole Gordon, Codie Sanchez) to identify current trends and opportunities.

Benefits

• Performance bonus
• Remote work
• Flexible schedule
• Growth opportunities into leadership positions (e.g., Marketing Team Lead, Marketing Director)
• Creative ownership and autonomy

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed