Instagram Content & Growth Manager

The Recipe Critic•Salt Lake City, UT

4d•Remote

About The Position

The Recipe Critic is seeking an experienced Instagram Content & Growth Manager to oversee their Instagram strategy and drive growth for one of the leading food brands online. This is a remote, US-based contract position requiring 15-20 hours per week. The role is not entry-level and requires proven experience in managing Instagram for a business or brand, including content strategy development, campaign execution, performance analysis, and growth driving.

Requirements

2+ years of professional experience managing Instagram for a business, brand, or creator.
Experience developing and executing Instagram content strategies and campaigns.
A strong understanding of Instagram analytics and performance metrics.
Experience using data to improve engagement and content performance.
Excellent writing and communication skills.
Strong organizational and project management skills.
The ability to manage multiple deadlines in a fast-paced environment.
A proactive mindset with excellent follow-through and attention to detail.
The ability to work independently while collaborating with a remote team.

Nice To Haves

Experience working in the food, lifestyle, or consumer products industry.
Familiarity with affiliate marketing.
Experience with Meta Business Suite or other social media scheduling platforms.
Experience working with influencers or content creators.
Basic Canva or light photo/video editing skills.

Responsibilities

Develop and execute Instagram content strategies that support brand growth and business goals.
Plan and manage content calendars around recipe launches, seasonal trends, holidays, and campaigns.
Stay current on Instagram trends, new features, and best practices, and recommend new ideas when appropriate.
Identify opportunities to increase reach, engagement, followers, and traffic.
Schedule and publish Reels, carousel posts, Stories, and feed content.
Write engaging captions that align with The Recipe Critic brand voice.
Coordinate content launches with our internal team.
Ensure content is optimized for Instagram performance.
Monitor and respond to comments and direct messages.
Foster an engaged, positive community around our brand.
Help identify opportunities for audience engagement.
Track Instagram performance and key metrics.
Prepare weekly reports with insights, recommendations, and opportunities for improvement.
Use data to guide future content strategy and campaign planning.
Coordinate affiliate promotions within Instagram content.
Support sponsored campaigns and brand partnerships.
Help ensure affiliate content feels authentic and valuable to our audience.