Insights Lead
About The Position
TEAM LEWIS is a global marketing agency seeking an evolved research leader who is part analyst, part futurist, and part intelligence architect. This role is not traditional research or strategy; it focuses on identifying trends and themes at the intersection of human behavior, category trends, and emerging AI capabilities. The Insights Lead will build and steward TEAM LEWIS's Global Intelligence Hub, a platform providing real-time access to category signals, buyer behavior shifts, cultural momentum, and competitive landscape evolution. This role is part of the Brand Strategy practice and is crucial for driving creative excellence and strategic growth across the agency.
Requirements
- 5-8+ years in market research, consumer insights, or strategy.
- Agency or consultancy experience strongly preferred.
- Curiosity about and experience with AI-powered research tools, social intelligence platforms, and trend monitoring.
- Strong storytelling and synthesis skills.
- Experience across qualitative and quantitative methodologies.
- People leadership experience (built or mentored a team).
- Commercial acumen (understanding of agency service scoping, selling, and growth).
- Client-facing orientation and confidence to present to senior stakeholders.
Nice To Haves
- Familiarity with tools like Brandwatch, GWI, MRI Simmons, Meltwater, or SemRush.
- Background in B2B buyer research or brand strategy.
- Experience productizing or commercializing proprietary research offerings.
Responsibilities
- Build an Intelligence Hub: Architect and lead a centralized, always-on platform for category, audience, buyer, and cultural intelligence.
- Partner with the AI development team to define intelligence needs and surfacing methods.
- Evaluate and manage the agency's research tool stack, including trend monitoring, social listening, and AI-assisted research.
- Synthesize signals across categories, cultures, buyer behaviors, and competitive landscapes to produce forward-looking intelligence.
- Leverage AI-assisted tools and synthetic data to conduct research at scale.
- Develop proprietary TEAM LEWIS trend narratives for thought leadership, strategy, and new business.
- Partner with the Managing Director, Brand Strategy to build insight-led creative briefs.
- Serve as an insights resource across Strategy, Creative, and Client leadership teams.
- Lead and grow a team of insights professionals.
- Foster a culture of curiosity, rigor, and experimentation within the insights team.
- Develop and manage the commercial framework for the Insights practice, including packaging, pricing, and positioning services.
- Productize intelligence assets such as trend reports, category deep dives, and audience audits.
- Partner with Sales and Client leadership to integrate insights into new business pitches and client growth strategies.
- Track revenue contribution, utilization, and margin for the Insights practice.
- Lead client-facing insights consultation, challenging assumptions and providing confidence in strategic decisions.
Benefits
- Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence awards (as part of agency success)
- Funding for over 2,600 causes through the TEAM LEWIS Foundation (TLF)
- Employee-directed philanthropy
- Resources of a global agency
- Agility of an entrepreneurial team
- Direct line to leadership
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
