Associate Director, Global Insights Lead

Clorox • Oakland, CA

3d • Hybrid

About The Position

The BU Embedded Insights Lead is responsible for leading all consumer and market intelligence for the GLAD Business Unit. This person is the insights integrator and key strategic advisor to the business. This role reports to the BU Marketing Director and represents the holistic voice of the consumer through integrated consumer, brand, shopper, product, competitive, and marketplace insights. The Embedded Insights Lead grows and leverages the BU Knowledge Base, develops and directs the Learning Plan to deliver the BU’s topline, profit, innovation, sustainability, and other business objectives.

Requirements

• 10+ years of market research experience
• Experience in CPG/FMCG categories strongly preferred
• Broad and deep research expertise across most facets of base/core brand, innovation, shopper, product and competitive intelligence
• Broad experience across the full range of market research methodologies (qual & quant), data and vendors
• Strong record of partnership with senior business stakeholders across Marketing, Sales and R&D and evidence of influencing strategic business decisions/outcomes
• Insights expertise - deep experience with insights and their application to drive business growth
• Technical skills - strong research skills and critical thinking ability
• Results orientation - focus on delivering business impact
• Synthesis - ability to integrate varied information into a holistic and cohesive perspective
• Communication - strong written, verbal and persuasive skills
• Collaboration - ability to collaborate cross-functionally to effectively drive results
• Courage - willing to speak up and advocate for consumer truth
• Demonstrated Ability: Uncover and integrate multiple sources to craft an effective set of choices
• Demonstrated Ability: Concisely and persuasively deliver the right insights to inform specific business decisions
• Demonstrated Ability: Translate insights into differentiated business strategies
• Demonstrated Ability: Drive innovation

Responsibilities

• Serve as insights integrator for the BU, offering strategic thought partnership to the GM, Marketing, Sales and R&D Studio Leadership.
• Ensure the business has a 360-degree view of the consumer and marketplace dynamics, and leverage it to maximize the outcome of business decisions.
• Spark BU growth with best-in-class insights across core/base business and brands, innovation, category leadership, revenue growth management, and other key business growth drivers.
• Manage, mine, synthesize and grow BU’s Knowledge Base to ensure integrity and richness of insights.
• Continuously leverage existing and direct generation of new insights to inform business decisions.
• Develop Learning Plan as part of annual business planning cycle, maintain and update Learning Plan at least on a quarterly basis.
• Direct execution of BU’s Learning Plan, orchestrating specialized resources across BU Embedded Insights, Dynamic Deployment, Shopper Insights, Insights Capabilities, Consumer Learning Center & Sensory, and external vendors.
• Advise Marketing Director on research needs required to deliver Business Plan and secure resources.
• Support Marketing Director in finalizing research Briefs for Dynamic Deployment engagement.
• Maximize insights ROI by managing resources efficiently.
• Develop strong cross-functional relationships and foster integration of knowledge across the Clorox organization.
• Connect the BU and central Insights teams, promoting two-way knowledge flow and best practices.
• Influence total Insights, Marketing and Enterprise capability development priorities.

Benefits

• Comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs.
• Robust health plans
• Market-leading 401(k) program with a company match
• Flexible time off benefits (including half-day summer Fridays depending on location)
• Inclusive fertility/adoption benefits
• Eligible for participation in Clorox’s incentive plans

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed