Insights & Analytics Manager, Consumer Engagement

Reckitt Benckiser•Parsippany, NJ

37d•Hybrid

About The Position

You will be the I&A Manager of our Consumer Engagement & Business Insights & Analytics team that supports the Core Reckitt USA business. The role reports into the I&A lead for CE & Business Insights & Analytics and is a part of the wider I&A structure that supports Core Reckitt. The Consumer Engagement Team's mission is to deliver marketplace outperformance across our Omni channel strategy, leveraging evidence to win brand missions across integrated marketing practices and with a digital consumer experience at heart. Our vision is centered around a collaborative, agile and analytics informed process. You will be responsible for providing strategic and executional insights guidance to the full funnel CE pods through full funnel measurement, data & analytics. You will work in close partnership with the CE teams to embed measurement insights to increase Core Reckitt's competitive advantage through BEI measurement and optimization across the full funnel (inclusive of Ecommerce, CRM, and Retailer Media). You will be responsible for Performance Management & Capabilities (with a key focus on Ecommerce) and driving market insights and actions through issues/ opportunity analysis. This role will also work in close partnership with the US Brand I&A teams, Global D&A team, external consultants, vendor partners and agency partners.

Requirements

Degree educated from a U.S. or international recognized university
5+ years' experience in insights & analytics in the omni-channel media market. Experience in Ecommerce a significant plus
Experience with advertising data and digital ad platforms (i.e. Pacvue)
Strong understanding of omni channel media strategy
Experience with analytical solutions available to measure sales impact of media (including but not limited to MMx/MMM, Digital & Ecommerce Media measurement, Nielsen Catalina, Multi Touch Attribution, Matched Panel Analysis, Oracle Sales Lift, Campaign Optimization Measurement)
Demonstrated ability to collaborate to transform measurement request into actionable, focused business questions that can be answered via analytics solutions
Proven leadership skills including initiative, communication, creativity, bias towards action, and success even in the face of ambiguity
Exposure to data tools, technology. Experience working with Data scientist and programmers a plus
Very strong analytical skills
Cross function exposure to other business operations
Experience with data visualization tools (Tableau, PowerBI) a plus
Proven track record in synthesizing learnings from multiple data sources, aligning multiple stakeholders to actionable strategic shifts and delivering recommendations to C-level executives
Mastery of data with Uncompromising commitment to ensuring data quality & accuracy
Career in leading CPG company/ e-commerce/ e-retailer a plus

Nice To Haves

MBA or equivalent a plus

Responsibilities

Provide Strategic partnership to the Core Reckitt Consumer Engagement (CE) team
Develop a proactive 'learning agenda' within CE: conduct analyses and socialize the analyses with key stakeholders to drive shifts in decision making
Increase our competitive advantage through BEI measurement & optimization. Plan & execute against
Marketing Spend Optimization - Full Funnel MMX Measurement, MTA, and MMT
Retailer Program Measurement (Amazon, Walmart Connect, Roundel)
New Global Capabilities Pilots - Be a champion for US Core Reckitt Business needs
Build a thorough knowledge of Core Reckitt brands and categories to inform CE strategy and execution by leveraging and embedding consumer & shopper research. Become the 'go-to person' within the CE team for brand and consumer insights by working in partnership with Brand I&A.
Business Insights:
Identify & Drive Ecommerce Insights, ecomm portfolio strategy and penetration growth across our brands (working in partnership with Brand I&A). The level of insights could include (but not limited to)
Identifying untapped consumer segments that are currently engaging with our products and campaigns
Identifying content and creative hooks based on searches and reviews
Identifying untapped search domains and keywords in adjacent spaces where we might have a right to win though search
Identifying trends and white spaces that could be leveraged to launch new product innovations
Performance Management & Capabilities:
Embed & Educate business on usage of Ecommerce tools - build proficiency of use of systems within the business teams
Identify, evaluate capabilities in the Digital and Ecommerce Media & Performance measurement landscape
Work on futuristic capabilities (such as machine learning and artificial intelligence) to build solutions that can guide our go-to-market strategy

Benefits

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.
We have a range of other benefits in line with the local market.
Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes.
For eligible roles, we also offer short-term incentives to recognize, appreciate and reward your work for delivering outstanding results.
You will be rewarded in line with Reckitt's pay for performance philosophy.
eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more.

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