Inside Sales Representative - CAT Rentals

Ring Power•St. Petersburg, FL

6d•Onsite

About The Position

The Inside Sales Representative (ISR) will proactively manage an account base in an assigned territory, primarily using the telephone. The ISR will qualify accounts, update customer information, and develop customer relationships. This role involves managing retail customers through the sales cycle, including demonstrations, quoting, and qualifying. The ISR's goal is to open new accounts and maintain regular contact with existing customers through phone calls, direct mail, and promotional campaigns. Customers span various industry types, and some may not currently use Caterpillar equipment but can benefit from Dealer product support services, attachments, and offerings. The ISR is expected to make a minimum of 100 calls per week, meeting with retail customers at the branch as assigned. Accurate customer account information and call reports are essential for targeting sales and promotions and tracking goals. The ISR will promote all aspects of the Dealership by selling parts, service, labor, Customer Value Agreements, and generating leads for larger machine and engine sales to other sales personnel. Leads for equipment, attachments, and parts/service will be developed and qualified, and for larger equipment, forwarded to the Dealership's outside sales organization. The ISR serves as the single point of contact from the Dealer to the customer, and building strong positive relationships with customers and fellow employees is critical for success. This role involves ongoing goal setting and achieving monthly and yearly objectives to reinforce continuous improvement and company goals. Performs other duties as assigned.

Requirements

High School diploma or GED
1-2 years of experience
Able to easily and effectively comprehend written material and communicate orally and in writing with employees and customers.

Nice To Haves

Bachelor's Degree from a four year college or university or related equivalent experience preferred.
1 to 5 years experience in equipment sales and rental.
PC Skills (Excel, Word, Access, DBS)
Good interpersonal and communication skills.
Bilingual in Spanish

Responsibilities

Proactively manage an account base in an assigned territory using the telephone as the primary tool.
Employ a disciplined phone call campaign to qualify accounts, update customer information, and develop relationships.
Manage retail customers through the sales cycle, including demonstrations, quoting, and qualifying.
Open new accounts and 'touch' customers a minimum of 4 times per year via telephone.
Utilize direct mail and other promotional campaigns with assigned Cat Rentals accounts.
Maintain a minimum of 100 calls per week, considering the diversification of the customer base.
Meet with retail customers at the branch as assigned.
Maintain accurate customer account information and call reports.
Promote all aspects of the Dealership by selling parts, service, labor, Customer Value Agreements.
Provide leads for larger machine and engine sales to other salespeople and ISRs.
Develop and qualify equipment, attachments, and/or parts and service leads.
Forward leads for larger equipment to the Dealership's outside sales organization.
Serve as the single point of contact from the Dealer to the customer.
Develop and maintain strong positive relationships with customers and fellow employees.
Participate in ongoing goal setting and achieve monthly and yearly objectives.
Perform other duties as assigned.