Inside Sales Representative - CAT Rentals

Ring Power Corporation•Pinellas Park, FL

7d•Hybrid

About The Position

The Inside Sales Representative (ISR) will proactively manage an account base in an assigned territory, primarily using the telephone. The ISR will qualify accounts, update customer information, and develop customer relationships. Responsibilities include managing retail customers through the sales cycle, including demonstrations, quoting, and qualifying. The ISR's goal is to open new accounts and contact them a minimum of four times per year via telephone, supplemented by direct mail and promotional campaigns. Customers span various industry types, and some may not currently use Caterpillar equipment but can still benefit from Dealer product support services, attachments, and offerings. ISRs will strive to make a minimum of 100 calls per week, contacting customers on a weekly, monthly, or semi-annual basis as needed. They will also meet with retail customers at the branch. Accurate customer account information and call reports are essential for targeting sales and promotions and tracking goals. ISRs will promote all aspects of the Dealership by selling parts, service, labor, Customer Value Agreements, and providing leads for larger machine and engine sales to other sales personnel. They will develop and qualify leads for equipment, attachments, parts, and service, forwarding them to the outside sales organization when applicable. The ISR serves as the single point of contact from the Dealer to the customer, and building strong positive relationships with customers and fellow employees is critical. The role involves ongoing goal setting and establishing attainable monthly and yearly objectives to reinforce continuous improvement and achievement toward company goals. Other duties as assigned.

Requirements

High school diploma or GED
1-2 years of experience
Able to easily and effectively comprehend written material and communicate orally and in writing with employees and customers.

Nice To Haves

Bachelor's Degree from a four year college or university or related equivalent experience preferred.
1 to 5 years experience in equipment sales and rental.
PC Skills (Excel, Word, Access, DBS)
Good interpersonal and communication skills.
Bilingual in Spanish

Responsibilities

Proactively manage an account base in an assigned territory using the telephone as the primary tool.
Employ a disciplined phone call campaign to qualify accounts, update customer information, and develop relationships.
Manage retail customers through the sales cycle, including demonstrations, quoting, and qualifying.
Open new accounts and 'touch' these customers a minimum of 4 times per year via telephone.
Utilize direct mail and other promotional campaigns with assigned Cat Rentals accounts.
Maintain a minimum of 100 calls per week, adjusting contact frequency based on customer needs (weekly, monthly, semi-annual).
Meet with retail customers at the branch as assigned.
Maintain accurate customer account information and call reports.
Promote all aspects of the Dealership by selling parts, service, labor, Customer Value Agreements.
Provide larger machine and engine sales leads to other salespeople and ISRs within the company.
Develop and qualify equipment, attachments, and/or parts and service leads.
Forward leads for larger equipment to the Dealership's outside sales organization where applicable.
Serve as the single point of contact from the Dealer to the customer.
Develop strong positive relationships with customers and fellow employees.
Participate in ongoing goal setting and establish attainable monthly and yearly objectives.
Perform other duties as assigned.