Inside Sales Representative

Jeeter•Los Angeles, CA

63d•Hybrid

About The Position

DreamFields is a leading cannabis company, recognized as one of the top five in the industry, primarily known for its #1 pre-roll brand, Jeeter. The company is dedicated to producing world-class marketing, high-quality and innovative products, delivering exceptional customer experiences, operating cutting-edge processes, and fostering a positive company culture and work environment. With a team of over 1,500 employees, DreamFields is experiencing significant growth and expanding its national presence across all legalized cannabis states. The Inside Sales Representative is a crucial, quota-carrying role focused on expanding Jeeter's market share within California's dispensary accounts. This position drives revenue growth through proactive outreach, building relationships, and converting sales opportunities. It's a high-activity, high-accountability role where success is measured against clear Key Performance Indicators (KPIs) on a daily and weekly basis. Top performers will have opportunities for advancement as the Inside Sales team grows. The role's core priorities include acquiring new accounts, reactivating lapsed customers, and increasing revenue within existing smaller-volume accounts.

Requirements

Must be at least 21 years of age and eligible to work in the cannabis industry in California.
Active California cannabis industry sales experience (brand, distributor, or licensed retailer).
2+ years of inside sales, B2B sales, or account management experience with a documented record of meeting or exceeding quota.
Working knowledge of California cannabis compliance (DCC regulations) and dispensary operations.
Strong outbound sales capability with the ability to build rapport and close business via phone and email.
Comfortable operating in a high-activity environment (25+ calls and 20+ written touches daily).
Excellent verbal and written communication skills.
Proven ability to manage a sales pipeline and prioritize effectively.
Results-driven mindset with strong accountability for meeting KPIs and revenue targets.
High level of organization, time management, and follow-through.
Ability to collaborate cross-functionally and work within a team-based sales model.
Critical thinking and problem-solving skills to grow accounts and overcome objections.
Proficiency in CRM systems (Salesforce, HubSpot, LeafLink, Distru) and business tools (Microsoft Office / Google Workspace).
Solid understanding of customer relationship management and sales processes.

Nice To Haves

Established relationships with dispensary buyers or category managers in California
Experience in cannabis, CPG, or other high-velocity sales environments
Familiarity with BDSA, Headset, or similar cannabis analytics platforms
Experience working in a hybrid sales model with field sales teams.

Responsibilities

Own a defined California territory of dispensary accounts, driving new account acquisition, reactivation, and growth.
Execute a high-volume outbound sales cadence through calls, emails, and text outreach.
Prospect using BDSA, internal lists, and other data sources to identify and qualify new accounts.
Re-engage lapsed customers and convert them into active, repeat buyers.
Grow underperforming accounts (under $2,500/month) by increasing SKU penetration, menu placement, and reorder frequency.
Manage the full inside sales cycle: prospecting, qualifying, presenting, closing, and coordinating order fulfillment.
Maintain accurate, up-to-date CRM records, including account activity, pipeline stages, and next steps.
Consistently meet or exceed weekly and monthly KPIs, including activity, order volume, and revenue growth.
Partner cross-functionally with Field Sales, Sales Operations, Marketing, and the Order Desk to ensure seamless account management.
Support promotional execution, sampling programs, and merchandising initiatives to drive sell-through.
Provide feedback on customer needs, market trends, pricing, and competitive landscapes.
Ensure compliance with all California cannabis regulations and internal SOPs.