Inside Sales Marketing Manager

Transportation One•Chicago, IL

1d•Onsite

About The Position

As an Inside Sales Marketing Manager at Transportation One, you’ll help generate new business opportunities through targeted email campaigns, social content, prospect research, trade shows, and lead generation. This role is ideal for someone who is creative, commercially minded, and comfortable owning projects from idea through execution. You’ll work closely with our Business Development team to identify the right prospects, create meaningful engagement, and turn marketing activity into qualified meetings and pipeline. Experience in logistics is a plus, but a strong understanding of B2B sales and marketing is what matters most.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field preferred
2+ years of experience in inside sales marketing, demand generation, or a sales and marketing hybrid role
Strong logistics and transportation industry experience, including knowledge of full truckload and drayage services
Understanding of freight brokerage terminology, customer profiles, sales cycles, and market dynamics
Experience running email marketing campaigns and managing prospect and lead lists
Hands-on experience with HubSpot or a comparable CRM, including data management, campaigns, workflows, and reporting
Experience generating leads or sales meetings through trade shows and industry events
Strong LinkedIn, social media, and content creation skills
Ability to research, segment, and strategically target prospects and decision-makers
Strong written communication, organization, and time-management skills
Self-motivated, proactive, and comfortable working toward measurable pipeline and revenue goals
Experience in a B2B sales environment preferred
Familiarity with sales prospecting tools and account-based marketing strategies preferred
Basic graphic design or content creation experience using tools such as Canva or Adobe preferred
A combination of the above shall also be considered.

Responsibilities

Build, execute, and optimize email marketing campaigns to generate and nurture qualified prospects
Manage Transportation One's LinkedIn presence and create relevant content around company news, freight market trends, and industry insights
Develop customer-facing market updates and sales enablement content
Represent Transportation One at trade shows and industry events, with a focus on generating qualified sales meetings
Coordinate pre-show outreach, on-site engagement, and post-show follow-up to maximize event ROI
Own HubSpot data management, including contact creation, enrichment, list management, workflows, reporting, and overall CRM hygiene
Manage, consolidate, de-duplicate, and prioritize lead lists from trade shows, internal sources, and outbound campaigns
Research target accounts, ideal customer profiles, and key decision-makers to improve prospecting effectiveness
Build curated target account lists to support focused outbound activity
Partner closely with Directors of Business Development and sales leadership to align marketing activity with pipeline and revenue priorities
Generate qualified sales meetings and sourced pipeline for the Business Development team
Track performance across lead generation, email engagement, social activity, CRM data quality, pipeline, and sourced revenue
Continuously test and improve campaigns, targeting, messaging, and lead-generation strategies
Additional duties may be assigned by supervisor.