Inside Sales Manager, Safety and Industrial

Bunzl Canada•Cambridge, ON

10d•CA$90,000 - CA$110,000

About The Position

The Inside Sales Manager will lead a team of inside sellers supporting customers across multiple business segments, driving revenue growth, customer retention, and pipeline development through high-velocity, data-driven selling. This leader will build, coach, and develop a high-performing inside sales organization that delivers a consistent, value-driven experience to customers at every stage of the buying journey. The role is responsible for executing the inside sales strategy, aligning team structure and territory coverage to maximize productivity, and ensuring the inside sales function complements and accelerates the broader field sales effort. Working closely with the Segment leaders and the Sales Enablement team, the Inside Sales Manager will implement initiatives that improve seller productivity, call quality, and conversion rates across all stages of the funnel. Collaboration with Marketing, Operations, Category Management, Customer Service, and Business Intelligence is essential to drive lead generation, category penetration, own brand expansion, and to deliver a seamless customer experience across segments. This role requires a strong operational and data-driven mindset, leveraging CRM analytics, activity metrics, and pipeline insights to coach the team and continuously refine the inside sales playbook. By staying close to customer trends, segment dynamics, and seller performance, the Inside Sales Manager will play a pivotal role in scaling the inside sales engine and positioning the organization for long-term, profitable growth.

Requirements

Bachelor’s degree in business, sales, marketing, or a related field.
7+ years of sales experience, including 3+ years leading an inside sales, business development, or account management team.
Experience managing inside sellers covering multiple business segments, verticals, or product lines.
Experience in B2B distribution, manufacturing, or a similar complex sales environment preferred.
Demonstrated success building and scaling an inside sales function, including hiring, onboarding, ramping, and developing inside sales representatives.
Proficiency in CRM platforms, sales engagement tools, data analytics, and sales enablement technologies.
Proven track record of leading inside sales teams to consistently meet or exceed revenue, pipeline, and activity targets.
Strong people leadership skills with the ability to hire, coach, and develop sellers at varying experience levels.
Operational mindset with the ability to design cadences, playbooks, and territory models that drive predictable results.
Strong analytical skills, with the ability to translate CRM and pipeline data into clear coaching priorities and business decisions.
Outstanding communication, collaboration, and influencing skills across sales, marketing, and operations functions.
Customer-centric mindset with a focus on delivering value-driven, segment-appropriate solutions.
Ability to work in a fast-paced, results-driven environment with multiple priorities and competing stakeholders.

Nice To Haves

Experience in B2B distribution, manufacturing, or a similar complex sales environment preferred.

Responsibilities

Lead, coach, and develop a team of inside sales representatives selling across multiple business segments, fostering a culture of accountability, urgency, and customer focus. Assess and develop talent against established sales and leadership competency models.
Execute the inside sales strategy and align team structure, territory coverage, and account assignments to maximize coverage of key customer verticals and revenue opportunities across segments.
Drive daily sales execution by setting clear activity, pipeline, and revenue expectations, conducting regular one-on-ones, call coaching, and team huddles to maintain performance and momentum.
Partner with the Segment leaders, and the Sales Enablement team to implement initiatives that enhance productivity, call quality, conversion, and overall effectiveness across the inside sales funnel.
Establish key performance metrics and sales targets for the inside sales team, ensuring rigorous tracking, reporting, and continuous improvement against quota, activity, and pipeline goals.
Strengthen customer relationships and expand wallet share through a consultative, value-driven inside sales approach, including proactive outbound, cross-sell, up-sell, win-back, and retention motions across business segments.
Collaborate with Marketing to optimize lead generation, lead routing, and follow-up SLAs, ensuring inside sellers are working a healthy and well-qualified pipeline.
Partner with Operations, Category Management, Customer Service, and Finance to drive cross-functional alignment and deliver a seamless, segment-appropriate customer experience.
Stay ahead of market trends, competitive dynamics, and customer needs within each segment to inform talk tracks, campaigns, and account strategies.
Champion a data-driven sales culture, leveraging CRM, generative AI, Power BI, and L&D platforms to coach the team, drive adoption of productivity-enhancing tools, and translate analytics into actionable performance improvements.