Innovation Commercialization Manager

EyePromise•Blue Bell, PA

6d•Remote

About The Position

At EyePromise, every product is rooted in clinical science and built on a foundation of trust, reflecting a broader vision to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with real-world results. Guided by a commitment to continuous improvement, EyePromise partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impact—supporting better vision today and into the future. Position Summary The Innovation Commercialization Manager plays a key role in bringing EyePromise’s focused, high-impact portfolio strategy to life. Reporting to the Head of Portfolio & Innovation, this position is responsible for ensuring new products, bundles, and portfolio changes are fully prepared for seamless commercial execution across all channels. Acting as the bridge between strategy and execution, the role translates innovation decisions into well-coordinated, efficient launches—driving results while minimizing friction, delays, and rework. Why EyePromise Focused growth strategy: Ruthlessly prioritize what drives CLV and margin High impact role: Direct influence on launch success and portfolio performance Build for scale: Opportunity to shape a disciplined commercialization engine Cross-functional leadership: Work across product, marketing, sales, and operations Operator culture: Fast-moving, accountable, and execution-focused

Requirements

3-5+ years experience in commercialization, product marketing, innovation, or go-to-market roles
Experience launching products or bundles across DTC, retail, or healthcare channels
Strong project management and cross-functional coordination skills
Ability to manage complex dependencies and drive alignment across teams
Analytical mindset with ability to assess launch performance and identify drivers
Strong execution focus with attention to detail
Comfortable operating in a fast-paced, build-and-scale environment

Nice To Haves

Experience in consumer health, supplements, or regulated categories
Familiarity with DTC, Amazon, and practitioner-led (ECP) channels
Experience working in high-growth or private equity–backed environments
Ability to connect commercialization to CLV, margin, and portfolio outcomes

Responsibilities

Commercialization Planning & Readiness Lead cross-functional commercialization planning for: New SKUs New bundles Major portfolio changes Ensure all launches are fully scoped, aligned, and ready for execution across DTC, Amazon, and ECP channels Identify and resolve dependencies early to reduce launch friction
Launch Execution Coordination Drive launch sequencing, timelines, and milestone tracking Ensure high-quality handoff from planning into execution teams (Growth, CX, Sales, Amazon) Act as the central point of coordination across functions during launch windows
Cross-Functional Alignment Partner with: Portfolio & Innovation on launch priorities and criteria Growth & Conversion teams to ensure demand and conversion readiness CX & CLV to ensure lifecycle and subscription readiness Sales/ECP teams to ensure field readiness and sell-in materials Operations & Tech to ensure systems, inventory, and execution readiness
Post-Launch Performance & Feedback Track launch performance and identify early signals of success or risk Escalate issues quickly and drive resolution across teams Provide structured feedback on why launches succeed or stall Feed learnings back into portfolio and innovation decision-making
Performance Tracking & Reporting Own launch readiness dashboards and milestone tracking Report on launch performance (sales, attach, adoption, execution quality) Provide regular updates to the Head of Portfolio & Innovation and leadership team Identify systemic issues and recommend process improvements