Omnicom Media Canada - Influencer Strategist

Omnicom Media • Toronto, ON

1d • CA$45,000 - CA$55,000 • Hybrid

About The Position

The Creative/Influencer Strategist role is a critical position focused on maximizing the effectiveness and impact of content initiatives across various digital platforms. As a Strategist, you will be responsible for developing data-driven strategies, optimizing content performance, and driving key insights to inform content creation and distribution decisions. By leveraging analytics and industry trends, you will play a pivotal role in driving audience engagement, brand visibility, and business outcomes for our clients.

Requirements

• Bachelor's degree in Marketing, Communications, Business Analytics, or related field.
• Proven experience in digital marketing, content strategy, or performance analytics, preferably within an agency or digital media environment.
• Strong analytical skills with proficiency in data analysis tools and platforms (e.g., Google Analytics, Adobe Analytics, social media analytics).
• Deep understanding of digital marketing channels, platforms, and advertising technologies.
• Excellent communication skills, with the ability to translate data insights into actionable recommendations for both technical and non-technical stakeholders.
• Creative problem-solving mindset with a passion for innovation and continuous improvement.
• Ability to thrive in a fast-paced, collaborative environment, managing multiple projects and deadlines simultaneously.

Nice To Haves

• Advanced degree or certifications in digital marketing or data analytics are a plus.
• Experience with content management systems (CMS), digital advertising platforms, and marketing automation tools is desirable.

Responsibilities

• Collaborate with cross-functional teams to understand client objectives, target audience, and content goals.
• Develop comprehensive performance strategies aligned with client objectives, incorporating audience insights, platform dynamics, and industry best practices.
• Identify key performance indicators (KPIs) and success metrics to measure the effectiveness of content initiatives.
• Utilize data analytics tools and platforms to monitor content performance across digital channels (e.g., social media, websites, email).
• Conduct in-depth analysis of content performance metrics, including engagement rates, click-through rates, conversions, and audience demographics.
• Identify trends, patterns, and opportunities for optimization to enhance content reach, resonance, and conversion rates.
• Implement A/B testing and experimentation strategies to refine content elements and improve performance outcomes.
• Generate actionable insights from performance data to inform content strategy iterations and optimizations.
• Provide regular performance reports and analysis to internal teams and clients, highlighting key findings, trends, and recommendations.
• Collaborate with creative and content teams to integrate insights into content ideation, production, and distribution processes.
• Develop audience segmentation strategies based on demographic, psychographic, and behavioral attributes.
• Utilize audience data and insights to tailor content messaging, formats, and distribution channels for maximum relevance and impact.
• Continuously refine audience targeting approaches based on performance feedback and market dynamics.
• Stay abreast of industry trends, emerging technologies, and best practices in content marketing and digital performance measurement.
• Conduct competitive analysis and benchmarking to identify opportunities for differentiation and innovation.
• Provide thought leadership and recommendations for incorporating emerging trends and technologies into content strategy and execution.

Benefits

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days.
• Four-day long weekends
• Half-day summer Fridays
• Meeting-free Friday afternoons year-round.
• A flexible hybrid work model
• Formal training opportunities, including mental health training and inclusion education
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level