Influencer Social Media Strategist

Power Digital

About The Position

Power Digital is an AI-Native Growth Firm that combines talent and technology to help brands grow. We use our AI operating system, Omega, and proprietary intelligence layer, Iris, to drive measurable business outcomes. Our culture is people-first, valuing diversity, curiosity, ambition, accountability, and a commitment to delivering results. We partner closely with clients as an extension of their teams. This role is part of a talent pool for current and future opportunities. The Social Strategist will craft and execute social media strategies, manage influencer relationships, oversee content creation, and stay ahead of industry trends in a fast-paced, autonomous role.

Requirements

2+ years of experience in social media (agency experience preferred).
Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, with examples of applying this knowledge to enhance strategies.
Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility.
Experience in crafting and maintaining unique brand voices for clients, ensuring consistency and authenticity in all social media content.
Proven history of developing and managing social campaigns that drove impactful results across a variety of KPIs; proficiency in leveraging data and analytics to refine and optimize social strategies for maximum impact.

Responsibilities

Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships.
Strategically drive influencer programming through identifying, vetting, and slating influencer talent and creators for campaigns, including negotiating, communicating deliverables, managing partnerships from execution to completion, and reporting on performance.
Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts.
Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs, utilizing past performance to drive strategic changes and incorporating trend-driven social context.
Create and implement monthly content calendars that align with the overall social media strategy, ensuring consistent posting schedules and content themes for client accounts.
Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes, actively bringing fresh ideas and strategies to the team.
Actively participate in team meetings, contributing creative insights, sharing industry updates, and collaborating on cross-functional initiatives.
Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement.
Employ AI technologies to enhance and optimize business processes.
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.