Influencer Senior Manager (NorthAm)

Wise•Austin, TX

13d•Hybrid

About The Position

Wise is seeking an ambitious and commercially minded Senior Manager to lead its influencer strategy across North America. This role, based in the Austin office, will report to the Global Influencer Team in London and is responsible for connecting global strategy with strong regional execution. The Senior Manager will be accountable for the overall direction and performance of the North American influencer channel, focusing on three core priorities: owning the overarching strategy for North America and supporting the US Influencer Manager; directly leading and scaling influencer activity in Canada; and developing the influencer strategy for Wise Business.

Requirements

Extensive influencer marketing experience across the US and Canada, with a track record of building programmes that drive measurable customer growth.
Focus on meaningful insights and the metrics that drive real impact.
Ability to set a clear regional strategy while remaining close enough to execution to understand what is working.
Experience marketing to small businesses, entrepreneurs or freelancers.
Commercially and analytically strong, with experience managing budgets, forecasts and performance.
Effective cross-functional collaborator who can connect regional and global teams around shared priorities.
Comfortable operating within a global reporting structure while being embedded in a regional team, and ability to connect both groups through clear communication and shared priorities.

Nice To Haves

Experience building influencer or ambassador programmes in fintech, financial services or another regulated industry.
Affiliate or performance-partnership experience.
Experience leading and developing high-performing marketers.
French-language skills or experience marketing in Quebec; proficiency in other languages is also valuable.

Responsibilities

Own the North American influencer strategy, setting clear priorities across the US and Canada.
Build annual and quarterly plans covering audiences, creators, channels and investment.
Own regional forecasting and budget recommendations, using performance insights to scale opportunities, improve efficiency and redirect investment.
Represent influencer marketing in regional planning and bring North American insights into our global strategy.
Directly own and scale Wise’s influencer strategy in Canada, from market planning and creator identification through to execution and optimisation.
Support the existing US Influencer Manager with strategic direction and opportunity sizing while they retain ownership of market execution.
Build a locally relevant Canadian programme and test new propositions, formats and partnerships to define the market’s long-term growth roadmap.
Ensure all North American influencer activity follows applicable regulatory, disclosure, brand-safety and procurement requirements.
Manage senior relationships with relevant agencies, creator partners, platforms and tools to improve programme quality and scale.
Develop and lead the global influencer strategy for Wise Business, beginning in North America and defining the role creators can play in reaching and converting business customers.
Identify priority audiences and creator segments, and partner with the Wise Business team on positioning and messaging.
Run structured tests to determine which creators, messages, formats and commercial models drive qualified customers, using the results to build a scalable roadmap.