Influencer Outreach Specialist (Affiliate Marketing)

LiaHia•Atlanta, GA

2d•Hybrid

About The Position

We are seeking a results-driven Influencer Outreach Specialist to identify, recruit, and manage influencers and content creators across TikTok, Instagram, YouTube, Facebook, and other social platforms. This role is responsible for building and scaling our affiliate influencer program, developing strategic partnerships, and driving customer acquisition through creator-led marketing initiatives. The ideal candidate is highly organized, relationship-oriented, and experienced in influencer marketing, affiliate programs, and social media outreach.

Requirements

1–3+ years of experience in influencer marketing, affiliate marketing, partnerships, or social media outreach
Strong communication and relationship-building skills
Experience reaching out to influencers and negotiating partnerships
Understanding of TikTok, Instagram, YouTube, and creator ecosystems
Ability to manage multiple influencer relationships simultaneously
Experience with CRM systems, affiliate platforms, or influencer management tools
Strong organizational and project management skills
Data-driven mindset with the ability to analyze campaign performance

Nice To Haves

Experience managing affiliate programs
Familiarity with influencer platforms such as Aspire, CreatorIQ, GRIN, Upfluence, or similar tools
Knowledge of affiliate tracking links and performance metrics
Experience working in direct-to-consumer (DTC) or e-commerce environments
Existing network of influencers and creators is a plus

Responsibilities

Identify and recruit influencers, content creators, affiliates, and brand ambassadors aligned with company goals
Conduct outreach via email, direct messages, social platforms, and networking channels
Build and maintain relationships with TikTok, Instagram, YouTube, and other social media creators
Negotiate partnership terms, affiliate agreements, and campaign deliverables
Onboard influencers into the company's affiliate program
Track influencer performance, engagement, conversions, and affiliate sales
Monitor campaign results and provide performance reports
Collaborate with marketing and sales teams to optimize influencer campaigns
Maintain an organized database of influencer contacts and partnership activities
Stay current on influencer marketing trends, platform updates, and emerging creators