Influencer Marketing Specialist
About The Position
We're looking for an Influencer Marketing Specialist to grow and manage Culture Kings' influencer and content creator partnerships. You'll identify the right voices across streetwear, sneakers, music, sports, and gaming, build genuine relationships with them, and run campaigns end-to-end — from first outreach to performance reporting. This role is ideal for someone who's plugged into culture, has a sharp eye for emerging talent and trends, and knows how to turn creator relationships into hype and measurable brand growth. You'll report to the Influencer Marketing Manager and work closely with our Social, Creative, and PR teams.
Requirements
- 2–4 years of experience in influencer marketing, social media, or brand partnerships, ideally in streetwear, sneakers, or lifestyle/entertainment
- A strong network and working knowledge of the influencer landscape across Instagram, TikTok, and YouTube
- Excellent relationship-building, negotiation, and communication skills
- A track record of managing multiple ROI driven campaigns simultaneously with strong organization and follow-through
- Comfort with performance data — you can read a campaign report and know what to do next
- Genuine passion for streetwear, sneaker culture, hip-hop, and pop culture — you know who's next before they blow up
Nice To Haves
- Experience with influencer marketing platforms (e.g., GRIN) is a plus
Responsibilities
- Identify, recruit, and build relationships with micro-, mid-tier, and macro-influencers and content creators across streetwear, sneaker, music, sports, and gaming communities
- Own end-to-end campaign execution: outreach, negotiation, briefing, contracting, content approval, and posting schedules
- Manage the influencer gifting, UGC and paid partnerships program, including product selection and mailer coordination for sneaker drops and collab releases
- Track, analyze, and report on campaign performance (reach, engagement, conversion, and ROI), using insights to refine future strategy
- Manage influencer budgets and negotiate rates and usage rights for content
- Build and maintain an organized influencer CRM/database of active and prospective partners
- Coordinate whitelisting, content repurposing, and usage rights for owned social and paid media channels
- Stay ahead of platform trends (TikTok, Instagram Reels, YouTube Shorts) and surface new creators, athletes, and artists worth partnering with
- Collaborate cross-functionally with Social, Creative, PR, and Retail teams to align influencer activity with product drops, collabs, and in-store activations
- Represent the brand at sneaker releases, events, and influencer trips as needed
Benefits
- Competitive salary and comprehensive benefits (medical, dental, vision)
- Generous employee discount across the a.k.a. Brands portfolio
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
