Influencer Marketing Specialist

Lush Handmade Cosmetics•Los Angeles, CA

2h•$75,000 - $85,000•Remote

About The Position

Lush North America supports 252 retail stores in Canada and the USA, with a business based in Canada and manufacturing centers in Vancouver and Toronto. Lush is known worldwide for its unique bath and beauty products, personalized customer service, environmental activism, and vibrant store atmosphere. The company believes in advocating for the environment, animals, and people in need, and is passionate about giving back to organizations locally and globally. Lush values adaptable and evolving employees who can identify opportunities and provide solutions that uphold Lush values. Employees are encouraged to find personal value connections with the company's values, integrating their work and life paths into a holistic journey. The Influencer Marketing Specialist will collaborate with the Influencer Lead to execute influencer strategies. This role involves fostering relationships with influencers, tracking campaign performance, and supporting influencer events and activations. The specialist will contribute to the smooth execution of influencer campaigns by identifying creators, seeding products, and managing communications to enhance brand awareness and community engagement.

Requirements

3-4 years of experience in influencer marketing, social media, or public relations, ideally within beauty, lifestyle, or retail.
Ability to foster and maintain strong relationships with influencers and key content creators.
Excellent written and verbal communication skills.
Strong attention to detail and excellent organizational skills to manage multiple campaigns, events, and tasks simultaneously.
Proficiency in social media platforms, content creation tools, and influencer marketing platforms (e.g., CreatorIQ, Influencity, etc.).
Comfortable using spreadsheets, analytics tools, and reporting software.
A passion for creativity and the ability to help brainstorm new ways to engage influencers and create impactful campaigns.
Ability to adapt to fast-paced work environments, manage tight deadlines, and adjust to changes in influencer marketing strategies.
Must be located in one of the key markets: Los Angeles, CA; New York City, NY; or Toronto, ON.

Responsibilities

Assist in identifying new creators and nurturing relationships with key influencers (mega, macro, and micro) in North America.
Help maintain clear, open communication with influencers to ensure a positive brand experience.
Aid in the execution of influencer campaigns, ensuring timely product delivery, adherence to content guidelines, and ongoing influencer engagement.
Support the Friends of Lush affiliate program, managing communications, onboarding, task ideation, and performance tracking.
Handle product seeding logistics, including compiling target lists, tracking requests, sending products, and following up for coverage and engagement.
Monitor influencer campaign performance, tracking engagement, sales, and EMV, and assist in preparing reports.
Assist in collecting data on campaign results, reviewing key metrics, and identifying trends for future campaign optimization.
Support the planning and execution of influencer events, including creative ideation, venue and vendor sourcing, production logistics, and on-the-ground support.
Create comprehensive post-event reports capturing attendance, results, and insights.
Work closely with PR, Digital Marketing, and Retail Marketing teams to ensure cohesive campaign execution and consistent messaging.
Assist in developing content guidelines for influencers and providing brand-approved assets.
Help track expenses and stay within the allocated influencer marketing budget.
Assist the Influencer Manager in tracking ongoing projects and campaigns, ensuring deadlines are met and execution is seamless.