Influencer Marketing Specialist
About The Position
The Influencer Marketing Specialist plays a critical role in driving brand awareness, customer acquisition, and revenue through performance-driven influencer partnerships. This role owns the execution and optimization of influencer programs while sharing responsibility for the affiliate links, with direct accountability for partner performance, ROI, and revenue contribution. Based at the NYC Flagship, this role serves as a key on-site marketing representative, leading influencer tours, events, and activations that generate organic content and sales impact. The ideal candidate combines relationship management, analytical rigor, and strong business judgment, operating independently with a focus on scalable growth and measurable outcomes across influencer and affiliate channels.
Requirements
- Strong understanding of influencer and affiliate marketing ecosystems, including commission-based partnerships
- Experience working within affiliate platforms (e.g., Impact) and creator commerce tools (e.g., LTK, ShopMy)
- Ability to analyze performance data, ROI, and attribution models across channels
- Strong negotiation, relationship management and communication skills
- High level of autonomy, judgment, and accountability
- Proficiency in Excel/Google Sheets for reporting and analysis
- Strong scheduling, planning, and project management abilities
- Bachelor’s Degree in Communications, Mass Media, Marketing, Journalism, Film, Digital Media or related field
Nice To Haves
- Experience in luxury retail, fashion, or high-end consumer brands
- Familiarity with re-commerce, resale, or circular business models
- Comfort representing the brand at events, activations, and partner meetings
- Experience with UGC
Responsibilities
- Manage and optimize influencer partnerships across FASHIONPHILE, including outreach, negotiation, contracting, gifting, bag lending, and ongoing relationship management to drive awareness, engagement, and revenue.
- Support management of the affiliate program within Impact, including partner recruitment, performance optimization, commission structures, and revenue accountability across publishers, creators, and platforms.
- Analyze and report on influencer’s performance, delivering insights on ROI, blended CPA, incremental revenue, and efficiency versus other paid channels to inform budget and partner decisions.
Benefits
- Medical, Dental and Vision Coverage
- FSA options for Medical, Dependent Care & Commuter Benefits
- Paid Time off, Paid Sick Time, and Paid Holidays
- 401(k) with generous match program
- Free Life Insurance and AD&D
- Long Term Disability Insurance
- Employee Discount
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
