Influencer Marketing Manager

Dotdash Meredith • New York, NY

1d • $70,000 - $85,000 • Hybrid

About The Position

The Influencer Marketing Manager will join a new team within the Transaction department at People Inc. and will be responsible for building, scaling, and leading marketing influencer and creator partnerships. This role requires someone who is passionate about creators, shopping, content creation, social media, and building strong talent relationships. They will identify, negotiate, and manage influencer partnerships from start to finish, creating campaigns that drive brand awareness, grow audiences, and support revenue goals. This role will report to the Head of Marketing. This position is hybrid in-office.

Requirements

• Bachelor’s degree in a related field or equivalent training and/or experience.
• A manager of influencer marketing or creator partnerships with 3-5 years of experience, ideally within beauty, fashion, home, or consumer brands
• Experienced in negotiating talent contracts and managing campaign budgets
• Deep understanding of influencer and social performance metrics
• Proven ability to build and maintain strong creator and agency relationships
• A self-starter with strong organization skills and are able to manage multiple programs and timelines simultaneously
• A strong written and verbal communicator, with experience creating clear, on-brand briefs and pitching concepts
• Collaborative and experienced in working cross-functionally across marketing, sales, legal, and finance teams
• Deeply immersed in TikTok and Instagram trends, creator ecosystems, and social-first storytelling
• Comfortable operating in a fast-paced, startup-style environment with shifting priorities
• Passionate about shopping, creators, and representing the People Inc. brand externally

Responsibilities

• Develop and lead the influencer and creator strategy, ensuring it’s aligned with brand and revenue goals
• Source, vet, and manage influencer partnerships that are aligned with our objectives end-to-end, including outreach, writing briefs, contracting, approvals, and recap
• Negotiate talent fees with agents, managers, and creators directly
• Partner with legal and finance teams to draft contracts, manage approvals, and coordinate payments
• Build and maintain strong relationships with creators, agencies, managers, and industry partners
• Manage campaign budgets, track spend, and ensure programs are executed efficiently
• Represent the brand in client and agency meetings, conceiving and presenting talent recommendations and partnership strategies
• Track and measure campaign performance, delivering post-campaign analysis with clear insights and actionable recommendations
• Identify trends and competitive opportunities to inform ongoing strategy
• Collaborate with social teams to amplify influencer-created content across platforms
• Ensure FTC compliance for influencer-led programs and executions

Benefits

• medical
• dental
• vision
• prescription drug coverage
• unlimited paid time off (PTO)
• adoption or surrogate assistance
• donation matching
• tuition reimbursement
• basic life insurance
• basic accidental death & dismemberment
• supplemental life insurance
• supplemental accident insurance
• commuter benefits
• short term and long term disability
• health savings and flexible spending accounts
• family care benefits
• a generous 401K savings plan with a company match program
• 10-12 paid holidays annually
• generous paid parental leave (birthing and non-birthing parents)
• voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level