Manager, Influencer Marketing

dentsu•New York, NY

4d•$66,300 - $75,000•Hybrid

About The Position

If you’ve ever bought a product after being sucked into a hashtag challenge on TikTok or a tutorial on Instagram, you already know the power of influencer marketing. If you’re a fan of digital marketing who is the go-to person in your circle for discovering new influencers and trends, and if you want to be part of one of today’s fastest-growing industries, a role as Influencer Marketing Manager might be a great fit for you. This role is central to our influencer team, playing a part in developing strategy and having overall responsibility for program delivery from the time strategy is approved to reporting. It requires strong project management experience while ensuring client goals are met every step of the way. It provides the opportunity to build relationships with both influencers and clients, all in a supportive, people-first environment on a team with ample growth opportunities. New York City-based candidates are strongly preferred. This role operates on a hybrid schedule with three in-office days per week.

Requirements

Approximately 2-4 years’ applicable experience.
Strong project management abilities and skills.
Solution-oriented.
Prior experience with influencer management platforms such as Creator IQ, Captiv8, or similar.
Prior experience working directly with both clients and an internal, cross-functional team.
Skilled with programs like PowerPoint, Word and Excel.
Experience or interest in managing junior team members.
Excellent verbal and written communication skills.
Ability to organize and prioritize large amounts of information and multiple campaigns at the same time.
Strong attention to detail and a belief in personal accountability.
A team and people-focused attitude.
An eagerness to learn from others within all levels of the organization.
Comfort in a remote working environment.
Ability to be self-sufficient while being reliable throughout the day through various communication channels.

Nice To Haves

Agency experience is preferred.

Responsibilities

Supporting the VP, Influencer Marketing with the development of influencer strategies across a high-visibility, large-scale retail enterprise client.
Owning the creation, delivery, and presentation of influencer partner recommendations and campaign briefs and messaging.
Assisting with project impact forecasting.
Working directly with influencer partners to deliver quality content on time that drives results for our clients.
Developing project timelines and ensuring clear communication to internal team and influencers.
Being an expert at influencer negotiations to ensure we are entering financially sound partnerships with creators.
Supporting the Associate Manager, Influencer Marketing with influencer communications and contracting with talent and their representatives.
Tracking campaign progress and reporting back to your people leader and clients.
Managing influencer out of pocket budgets and reporting back to your people leaders to support the team’s overall financial goals.
Overseeing influencer invoicing & billing processes.
Supporting client goals and success by ensuring efficient and on-time delivery of all contracted content.
Making recommendations for campaign content and optimization throughout projects.
Assisting with data analysis and presenting campaign results to clients.
Managing campaigns in the Creator IQ platform.
Applying best practices and required client and FTC guidelines to ensure compliance.
Acting as a lens of overall quality control for all client-facing deliverables.
Participating in new business pitches upon request.