INFLUENCER MARKETING MANAGER

Z Supply Inc.•Costa Mesa, CA

8d•$85,000 - $95,000•Hybrid

About The Position

We are currently seeking an experienced Influencer Marketing Manager to join our growing Marketing team. The Influencer Marketing Manager will work alongside company leaders to develop brand, influencer, public relations, and community strategy that will be critical for business growth, brand development, community building, and an evolving content engine. This is a great opportunity for a creative thinker and marketing professional who has a passion for connecting with people and a talent for identifying trends within the fashion and marketing industry.

Requirements

Bachelor’s degree in Marketing, Communications, or related field preferred
4-5 years of influencer marketing and/or related marketing experience required
Experience working with a fashion brand preferred
Proficiency in Microsoft Office and/or Google Apps required
Proficiency in creating spreadsheets used to manage campaigns and slides to pitch marketing initiatives and strategies required
Experience with social media and influencer marketing tools required (e.g. LTK, ShopMy, GRIN, TRIBE, Dash Hudson, etc.)
Strong verbal, written, and interpersonal skills with an analytical and strategic mind
Highly organized with careful attention to detail
Works well in a collaborative and fast-paced environment
Creative thinker and up to date on emerging marketing trends
Excellent project management skills with flexibility to switch between multiple projects
Enjoy working in a creative and high-energy environment that requires flexibility as we build a dynamic and fast-growing marketing program

Nice To Haves

Experience with Asana, Figma, and Adobe Creative Suite a plus

Responsibilities

Identify marketing trends/technologies and propose innovative ideas for marketing initiatives, especially within the social media/influencer ecosystem
Manage direct reports, fostering strong performance and career growth, as they support the marketing team in tandem
Partner with the Marketing Director to develop marketing strategies that promote brand awareness and e-commerce growth
Work cross-functionally with the marketing, e-commerce, and buying/planning teams to support business and content needs
Support the marketing team with brand activations and events as a brand representative, building relationships with our community
Source and propose celebrities, influencers, and brands for potential product and content collaborations
Select seasonal key marketing styles in partnership with cross-functional teams based on fashion, social media, and influencer trends
Lead the development of influencer strategy to improve the full marketing funnel—increasing brand awareness, engagement, and conversion
Manage paid influencer campaigns from ideation to execution, including concepting, budget management, sourcing, outreach, contract negotiation, product management, content briefs, and asset management
Build and nurture positive, long-term relationships with talent and agents
Develop and execute affiliate program strategy, including ShopMy and LTK, to increase revenue and maintain continuous content output
Analyze and report on paid and unpaid influencer KPIs on a weekly and monthly basis to evaluate effectiveness and inform future strategy
Support CCO with managing communication with a PR agency regarding paid partnerships, products, contracts, briefs, and approvals
Curate product lists and coordinate shipments for influencer marketing, press events, gifting campaigns
Oversee gifting and seeding programs, including ideating and building PR boxes, for media, influencers, consumers, and total brand network