Influencer Marketing Manager

Courtyard.io • New York, NY

4h • Remote

About The Position

Courtyard is seeking an Influencer Marketing Manager to define and execute our influencer growth strategy end to end. This role will sit at the interaction of culture, performance and partnerships, owning how Courtyard shows up through creators across collectibles, sports, gaming, and broader internet culture.

You’ll be responsible for building and scaling high-impact influencer programs, forging strategy partnerships with creators, driving measurable business outcomes (GMV, new buyers, repeat purchases and brand lift). The ideal candidate blends strong creative instincts with operational rigor and a deep understanding of how influencer ecosystems drive growth at scale.

Requirements

• 6+ years of experience in influencer marketing, creator partnerships or adjacent growth roles.
• Proven track record building and scaling influencer programs that drive real business outcomes, not just engagement.
• Strong understanding of creator economics, deal structures and long-term partnership models.
• Highly analytical mindset, comfortable tying influencer activity directly to revenue and associated business metrics.
• Experience working cross-functionally with Growth, Creatives, Product and Data teams.
• Excellent communication and relationship building skills, both internally and with creators.

Nice To Haves

• Background in consumer apps, marketplaces, or gaming strongly preferred.

Responsibilities

• Develop and manage a comprehensive influencer marketing roadmap aligned with Courtyard’s growth goals, cultural moments and product launches.
• Define how influencer marketing supports GMV growth, new buyer acquisition, retention and brand credibility.
• Balance always-on creator programs with tentpole activations and launches.
• Establish and grow influencer, partner programs across multiple tiers (macro, mid, micro)
• Identify, recruit and manage high-impact creators across collectibles, sports cards, gaming, luxury, and adjacent verticals.
• Structure partnerships that drive both authentic storytelling and measurable performance.
• Own influencer performance metrics, including CAC, GMV, conversion, cohort quality.
• Build scalable tracking, attribution and reporting frameworks in partnership with Growth , Data Science, and Engineering.
• Regularly communicate results, insights, and optimization opportunities to senior leadership.
• Partner closely with Creative Services to shape influencer briefs, content direction and campaign narratives.
• Ensure creator content aligns with Courtyard’s brand, product truth and audience.
• Continuously test formats, platforms and creator styles to improve performance.
• Proactively identify new creator ecosystems and cultural moments relevant to Courtyard’s audience.
• Implement AI driven workflows and automation systems to improve efficiency, scale partnerships and maximize returns.
• Serve as an internal expert on influencer and creator trends.
• Structure compelling deals and revenue share models that benefit both the creators and Courtyard.

Benefits

• A dynamic and engaging environment focused on fostering real growth and innovation
• Opportunities to create amazing products that our customers truly love and value
• Comprehensive health insurance packages with dependent coverage
• Competitive salary with ample opportunities for career advancement and development
• Enjoy the flexibility of a fully remote work environment
• 401(k) plan with a 4% employer match to help you plan for the future
• $100 monthly dogfooding stipend to support trying out our products firsthand
• Access to employee wellness programs designed to support your overall well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed