Senior Specialist, Influencer Marketing

The Home Depot•Atlanta, GA

About The Position

With a career at The Home Depot, you can be yourself and also be part of something bigger. Position Purpose: Leads in-house and agency-led Marketing program management and execution. This role is responsible for building internal and external materials and presentations, monitoring and reporting on campaign activity and working with internal and agency teams on program logistics and details. This role will support FIFA World Cup efforts, Brand and special projects identified by brand priorities.

Requirements

Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
3 years of work experience
Action Oriented
Collaborates
Drives Engagement
Communicates Effectively
Customer Focus
Drives Results
Manages Conflict

Nice To Haves

Excellent written and verbal communication skills
Strong understanding of marketing, social media ecosystems
Prior marketing, sponsorship, event planning or agency account management experience
Exceptional written and verbal communication skills
Ability to multitask in fast paced environment
Excellent time management, project management, prioritization, and organizational skills
Entrepreneurial spirit and intellectually curious mindset
Knowledge of online marketing, advertising and ecommerce
Mastery of scope and budget development & tracking

Responsibilities

Develop Marketing Campaigns - Partner with supervisor to develop strategic Marketing campaigns and events while providing support in the planning, implementation, and execution process
Contribute ideas and strategies to grow existing and new programs
Responsible for development or marketing recommendations, POVs, campaign materials and communications with minimal oversight from the Manager
Develop and maintain relationships with cross-functional teams to drive business priorities, provide creative direction and secure needed approvals
Reporting - Responsible for campaign management and measurement tools as well as with agency partners and THD analytics and marketing finance teams to collect, compile and aggregate campaign and weekly, monthly, quarterly and/or annual reporting; making recommendations and optimizations based on insights
Trending Subject Matter Expert - Research and stay abreast of new, relevant vendors/partners and share POVs with team, Manager, and agency partners
Stay current on specialty channels, programs, and content; help identify new partners and or campaign opportunities on an ongoing basis
Responsible for competitive benchmarking, programs, and analysis to keep leadership abreast of trends and watch outs
Research and report on trends/best practices in specialized marketing areas via demonstrating an interest in and an aptitude for growing the offering
Vendor Relationships - Manage outside partners, vendors and agencies to ensure execution of programs and tactics are on time, on strategy and within budget