Influencer Marketing Coordinator
About The Position
Skylight’s mission is to build the OS of the family. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Through a singular focus on care for our customers, Skylight has scaled from a school project to over $190M in annual revenue while being completely bootstrapped. We have a huge opportunity to make family life easier and more connected, and that’s why we have been working hard to expand our team. We’re seeking an enthusiastic and detail-oriented Influencer Marketing Coordinator to support the Partnerships Marketing Manager in driving brand awareness and conversion through impactful influencer campaigns. This role will be instrumental in scaling our influencer marketing efforts across platforms like Instagram, TikTok, and YouTube. The ideal candidate is a strong communicator with a passion for social media, influencer trends, and brand storytelling.
Requirements
- 2–3+ years of influencer marketing experience
- At least 1+ year focused on UGC and/or allowlisted performance content
- Experience managing creator negotiations and budgets at scale
- Strong grasp of performance metrics (CPA, ROAS, CTR, creative hooks)
- Highly organized; comfortable managing large pipelines in Google Sheets
- Experience developing performance-oriented influencer briefs
- Familiarity with Meta Ads Manager and TikTok Spark Ads
- Comfortable operating in fast-paced, high-autonomy environments
Responsibilities
- Source and evaluate creators across Meta, TikTok, and emerging platforms with a strong instinct for what will convert
- Manage end-to-end allowlisting execution: outreach, negotiation, contracting, ad permissions, and launch
- Build and maintain a tight creator pipeline, moving quickly from “idea” to “live ad.”
- Partner with Paid Media to track performance (CPA, CTR, hook rate) and double down on winners
- Apply performance insights to improve future creator sourcing and briefs
- Surface high-potential organic content for paid usage in collaboration with the Influencer team
- Support booking and execution of performance-oriented growth influencer partnerships beyond paid usage as needed
- Build strong, professional relationships with creators while operating thoughtfully in a bootstrapped, high-ROI environment
Benefits
- Competitive Salary + Equity Package
- 401K matching
- Wellness, learning, and home-office budgets
- Health, Dental & Vision Medical Plans
- Tremendous autonomy to set the direction of your work
- Unlimited PTO
- Company holidays on the first Friday of every month (Except November & December)
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
