Influencer Marketing Specialist

MyFitnessPal

8h•$65,000 - $100,000•Hybrid

About The Position

Cal AI is looking for an Influencer Marketing Specialist who will be responsible for setting the Viral Automations influencer marketing strategy and ensuring the program drives measurable business impact. You will own planning, budgeting, performance analysis, and team effectiveness, and partners cross-functionally to scale influencer marketing in a sustainable way.

Requirements

2+ years of experience in influencer marketing, creator partnerships, or related digital marketing roles
Proven success in managing end-to-end influencer campaigns and partnerships
Strong negotiation, communication, and project management skills
Comfort with data and reporting — ability to translate metrics into insights and recommendations
Strong organizational skills and ability to manage multiple campaigns simultaneously

Nice To Haves

Experience with influencer and social analytics preferred
Experience managing external talent/freelancers
Background in health, wellness, or lifestyle brands
Familiarity with affiliate marketing measurement and attribution

Responsibilities

Define and own the Viral Automations influencer marketing strategy aligned to business, brand, and growth objectives
Oversee the Viral Automations influencer marketing budget, including spending appropriately compared to monthly, quarterly, and annual allocations
Communicate expected spend and outcomes based on historical performance and business goals
Partner cross-functionally to analyze influencer marketing performance (pageviews, CPMs, and PPVs) and connect results to key growth KPIs
Establish and maintain frameworks for influencer selection, deal structures, and partnership standards
Translate business goals into clear priorities, roadmaps, and resourcing plans for the Viral Automations influencer team
Drive process improvements, tooling decisions, and measurement evolution to improve efficiency and signal quality
Coach and develop team members, setting clear quality bars and performance expectations
Partner cross-functionally with Paid, Brand, Finance, Legal, and Creative teams to ensure alignment and execution