Influencer Marketing Coordinator

Pacsun Careers•Anaheim, CA

15h•$67,573 - $70,500•Onsite

About The Position

As Influencer Coordinator you will be obsessed with music, pop culture, fashion, technology and the latest social media trends. You’ll help find the perfect creators to collaborate with, activating influencer partnerships, and keeping campaigns running smoothly. You will play a key role in developing and executing influencer marketing strategies, enhance brand awareness, drive engagement, and achieve marketing objectives. A day in the life, what you’ll be doing:

Requirements

Bachelor’s degree in marketing, Communications or a related field
1-2 years of demonstrable experience in influencer marketing or digital marketing
Strong understanding of social media platforms, influencer trends and content creation
Creative mindset with the ability to develop engaging and authentic influencer campaigns
Excellent negotiation with relationship and time management skills
Detail-oriented with strong organizational and multitasking abilities
Effective communication and teamwork skills for collaborating with influencers and internal teams
Knowledge of legal and ethical considerations in influencer partnerships
Proficiency in using social media analytics tools (like CreatorIQ, Dash Hudson, Sprout Social)

Responsibilities

Identify and manage the day-to-day relationships with influencers including but not limited to initial outreach, rates, contracts, moderation of posts/ tags and order fulfillment
Analyze and report on daily posts including performance
Stay up to date on best practices and technology surrounding influencer marketing
Strengthen influencer, manager and agent relationships
Log influencer list including sizing, addresses, etc.
Work with Social team to develop ideas to maximize influencer content and UGC
Coordinate gifting collateral (boxes, cards, tissue, etc.)
Process all influencer payments through PO system
Process Influencer agreements through Infor
Create influencer lists for campaigns, events and collection pushes that are on brand and meet KPI’s
Ensure seeding lists are approved by appropriate brands as needed
Stay up-to-date on competitor’s influencer strategy
Attend off-site events (may include nights, evenings and weekends)
Support diversity and representation across all influencer relationships