Influencer Manager

Zulay Kitchen•Clearwater, FL

1d•Onsite

About The Position

Zulay Kitchen is looking for an Influencer Manager who knows how to find great creators and turn those relationships into high-quality content for the brand. The main focus of this role is finding creators who are a great fit for Zulay and making sure we’re getting amazing videos from them. You’ll be constantly scouting for new talent, reaching out to creators, coordinating collaborations, and making sure the content we receive is engaging, on-brand, high-quality, and actually showcases our products in a way that makes people want to buy.

Requirements

Experience working with influencers, creators, social media, affiliate marketing, partnerships, or talent
Strong understanding of TikTok and short-form video content
A great eye for content — you know the difference between an average video and one that makes you stop scrolling
Naturally good at finding people and opportunities others might overlook
Strong communication skills and comfortable reaching out to creators every day
Organized and able to manage a large number of creator relationships and projects at once
Comfortable giving creative feedback and holding creators accountable to deliverables
Creative, proactive, and willing to constantly test new ideas
Results-oriented — you care about the quality and performance of the content, not just how many creators you contact

Nice To Haves

Experience with TikTok Shop, affiliate programs, or creator platforms is a plus

Responsibilities

Find and research influencers and content creators across TikTok, Instagram, YouTube, and other platforms
Constantly build a pipeline of new creators who could be a great fit for Zulay
Reach out to creators and introduce them to collaboration opportunities with Zulay
Evaluate creators based on content quality, audience, engagement, style, and overall brand fit
Coordinate product gifting and creator collaborations
Communicate creative expectations, content requirements, deadlines, and deliverables
Make sure creators understand what makes a great Zulay video
Review submitted content and ensure videos meet our quality and creative standards
Give creators feedback or request revisions when content doesn't hit the mark
Build relationships with creators who consistently produce great content
Track creator performance and identify which creators are worth continuing to work with
Help negotiate rates, deliverables, gifting, affiliate opportunities, and other collaboration terms
Keep creator communication organized and follow up to make sure projects stay on track
Work closely with our Social Media, Creative, Marketing, and Affiliate teams
Stay on top of trending creators, content styles, formats, and opportunities
Continuously test new creators and approaches to find what works