Influencer & Campaign Manager

doTERRA International LLC•Pleasant Grove, UT

About The Position

The Influencer & Campaign Manager supports dōTERRA’s brand presence through strategic influencer, user-generated content, paid media, and creative campaign initiatives. This role plays a key part in managing influencer and UGC creator relationships, developing and executing paid media campaigns, and overseeing creative brief production across product lines. Working closely with senior leadership, the broader marketing team and external agencies, this individual manages creative and campaign initiatives, ensuring alignment with brand standards, business objectives, and regulatory requirements. This role also manages dōTERRA’s external precision marketing agency relationship and helps drive consistent, strong engagement across campaigns.

Requirements

Bachelor's degree in Communications, Marketing, Business, or related field.
5-8 years of professional experience in influencer or paid media marketing, partnerships, or related communications roles.
Experience managing UGC creator or influencer programs.
Familiarity with influencer management platforms, such as Aspire
Proven ability to work with and support leadership in high-visibility communications or marketing.
Exceptional communication, project management, and organizational skills.
Strong interpersonal skills and the ability to build relationships with a wide range of stakeholders.
Proactive, self-motivated, and comfortable managing multiple priorities in a fast-paced environment.
Demonstrated ability to take initiative, anticipate needs, and proactively drive projects forward without waiting for direction.

Responsibilities

Lead influencer and creator outreach, from prospecting and onboarding through campaign execution, ensuring alignment with brand messaging and goals.
Own end-to-end relationship management for influencers and UGC creators, fostering long-term brand advocacy and engagement.
Negotiate rates, terms, and deliverables with influencers and UGC creators.
Source, vet, and onboard creators for product and brand campaigns, building and maintaining creator application and recruitment funnels.
Manage Aspire platform, including creator communications, campaign workflows, and program assets.
Maintain accurate creator and campaign records, tracking deliverables, timelines, and status across concurrent campaigns.
Coordinate an Amazon-specific influencer and creator program, sourcing creators to produce platform-appropriate video content.
Plan and coordinate UGC campaigns across supplement and essential oil product lines, from concept through final delivery, including working with social team on developing content.
Develop UGC creator briefs and content spreadsheets that translate marketing objectives into clear creator direction.
Manage the ongoing partnership and day-to-day coordination with our creative agency partner, serving as primary point of contact.
Partner with the paid media team on planning and optimization.
Track campaign metrics, performance, ROI, and ROAS to continuously optimize strategies.
Lead paid media and creator strategy for major company events and product launches as needed.
Own the development of creative briefs for both external agency partners and UGC creators, maintaining a consistent, repeatable brief format across product lines.
Produce paired agency and creator briefs spanning supplement and essential oil launches, as well as brand-level campaigns.
Maintain campaign trackers and content spreadsheets that organize production across multiple products and workstreams.
Provide creative guidance and contingency direction to ensure agency output meets brand standards.