Influencer Branded Content Director

PMG • New York, NY

1d • Hybrid

About The Position

PMG is a global independent marketing services and technology company. The Influencer team at PMG helps brands connect with culture in authentic, relevant, and memorable ways. This role will lead influencer and branded content initiatives for NIKE, focusing specifically on the world of soccer. The Director will partner with client leaders, creators, talent representatives, media teams, strategists, and analytics partners to develop programs that align brand objectives with the interests of fans, athletes, and communities. The role involves guiding how NIKE is represented through creators, football talent, and storytellers across various platforms and brand moments. As a Director, this individual will also contribute to team growth, foster cross-functional collaboration, and enhance the quality of influencer work across the account.

Requirements

• 8+ years of experience in influencer marketing, branded content, or creator strategy, including leadership experience, with a bachelor’s degree or equivalent work experience.
• Strong experience leading influencer programs for major brands, with the ability to guide strategy, execution, and client partnership at a senior level.
• Deep experience working within the sport of soccer, including a strong understanding of the creator landscape, athlete and talent partnerships, and the communities and conversations that shape the game.
• A clear point of view on how NIKE should show up through influencers, creators, and branded content in ways that feel distinctive, thoughtful, and culturally aware.
• Strength in influencer marketing strategy, content development, contract review, project leadership, and presentation.
• Experience managing relationships with creators, agents, partners, and clients with professionalism, warmth, and sound judgment.
• Strong understanding of social platforms, influencer tools and dashboards, advertising standards, and campaign measurement.
• A detail-oriented and organized approach, with the ability to lead complex work while keeping quality high.
• Experience leading teams, supporting growth, and creating an environment where people can do strong, thoughtful work.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.

Responsibilities

• Lead influencer strategy for the NIKE account, with a strong focus on soccer, ensuring programs are rooted in the sport, the culture around it, and the audiences NIKE wants to reach.
• Build and guide creator and talent programs from early planning through activation, including talent identification, negotiations, approvals, execution, and reporting.
• Serve as a senior client partner, bringing clear recommendations, strong presentations, and thoughtful guidance throughout the life of each campaign.
• Shape creator strategies that feel authentic to NIKE and credible within soccer communities, from elite athletes to emerging voices and culture drivers.
• Partner with media, analytics, creative, and strategy teams to ensure influencer programs are connected, measurable, and aligned with broader brand and business goals.
• Use performance results, platform insights, and cultural signals to improve programs over time and identify new opportunities.
• Lead and develop team members while helping strengthen PMG’s influencer approach, tools, and ways of working across the business.

Benefits

• Professional Development: learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: generous paid time off and holiday allowances.
• Parental Leave: paid parental leave.
• Retirement & Pension Plans: competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: fertility benefits.
• Healthcare: Coverage and support for everyday medical expenses and routine care.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: support for travel and commuting needs.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior